DirecciónSpotify's marketing mission is to put us front and center of youth culture in music, podcasts, audiobooks and beyond. To do this, it's essential to build deep cohesion between our marketing strategy, creative work, and the channels through which we speak to our audience. The Comms Planner will partner closely with their Comms Strategy counterpart to develop comms strategies and then implement them into tactical channel frameworks for campaigns.
They will define the consumer journey so that the right messages reach the right audiences at the right moments. In a rapidly evolving media and channel landscape (with an audience evolving just as quickly), the Comms Planning function will stay across the latest media and consumer behavior trends. They will also elevate our marketing so that it drives creativity, newness and thought leadership at a channel level.
This individual will also help inform a complete view of Spotify's marketing efforts, and how it all adds up for our audience. This newly created role sits within our Channels & Partnerships org, and will help connect Brand, Creative, and Channels teams. The right person for this role is an extremely collaborative, audience-obsessed leader with broad expertise in integrated cross-channel marketing.
What You'll Do
Work hand-in-hand with our brand strategy and channels teams to deliver clear, actionable plans that can be executed across paid media, social, on-platform, experiential and partner channels Advise and support development of comms strategy, alongside our Comms Strategist Translate a comms strategy into channel briefs, comms tasks and campaign tactics for a given campaign Stay on top of channel and media trends, and evolve our plans in line with those trends Build a learning loop using data and insights to sharpen our plans on an ongoing basis, as well as supporting the marketing and analytics teams in developing measurement plans Facilitate brainstorm and workshop sessions across channel teams Help to synthesize individual channel strategies into a larger channel framework that ladders back to the overarching comms strategy Ensure integration between creative and channel teams, by helping to inform creative ideation territories and support creative mapping execution Collaborate with channel teams to elevate the fluency and knowledge around channels within our organization Help oversee the overall marketing calendar, how it all adds-up to our audience, and in turn delivers on our master Marketing Strategy. Who You
Are Minimum 10 years of experience in marketing roles Strong experience in cross-channel marketing, having worked hands-on with at least one channel Proven experience in applying data and insights to improve outcomes Strong cultural acumen and experience working directly with creative teams Collaboration and influence is your superpower, with a strong ability to work flexibly within a newly formed role Strong organizational skills, not fazed by being across a large volume of work, zooming out and seeing how it all fits together Proven ability to inform and influence senior executives across multiple functions Experience within a media agency/media planning a plus Experience driving marketing strategy a plus Where you'll be We are a distributed workforce enabling our band members to find a work mode that is best for them
Where in the world? For this role, it can be within the Americas region in which we have a work location. Prefer an office to work from home instead?
Not a problem We have plenty of options for your working preferences. Find more information about our
Work From Anywhere options here .
Working hours? We operate within the EST time zone for collaboration The United
States base range for this position is $150,539 - 215,056, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace.
The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting.
Today, we are the world's most popular audio streaming subscription service. J-18808-Ljbffr J-18808-Ljbffr
Marketing / Advertising / PR
