DirecciónYou will support initiatives to increase brand awareness and market share of the paints and coatings category in the self-service (supermarkets) channel, through actions in point of sale´, digital and social Networks of your own and market chains. You will report to the Brand Sr Manager for Supermarkets. #LI-Hybrid
Key Responsibilities
• Support in the brand strategy that allows a better positioning by coordinating communication campaigns and follow-up of implementation of commercial activities that generate rotation at the point of sale.
• Participate in the brand's MKT plan to ensure an excellent execution
• Analyze data of the brands, the market, the competitor and the consumer to propose new strategies
• Ensure correct brand use for physical and digital materials
• Coordinate all areas involved in new product development: R&D, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
• Support to the team in the communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.
• Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.
Qualifications
• English at advanced level
• 3+ years of experience in coordination of activities mentioned above
• Experience in marketing, market research, products launch and database such as Power BI, Nielsen, Scantrack.
• Desirable to have knowledge of distribution channels, product performance, and marketing digital.
• Skills: Organization, project management, follow-up, teamwork, strategical thinking.
This job posting may have multiple locations listed.
Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
About us:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are "One PPG" to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday – everyday.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email .
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.
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