DirecciónCREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share a range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Team:
The Brand Development Team at Mattel Latin America is responsible of ensuring optimal execution of marketing plans with an omnichannel vision in conjunction with the main commercial partners and their brands
The Opportunity:
Mattel is currently seeking a Brand Managerthis role will be the responsible for the full ownership business/brands/partners
What Your Impact Will Be
- Marketing Plans (Develop MKT strategies aligned with Partners. Brand alignmetn and in charge of fully executing campiagns.
- Commercial Process: Business Reviews, Weekly and Monthly tracking (POS, Gross Billing, Avails, Marginal Contribution, Competition, Industry).
- Consumer Centric focus: create mkt campaigns with data and insights about our consumers and their purchase journey.
- Ensure Commitments (Budget, Gross Billing)
- A&P Management (budget control).
- Toy Fair LATAM assignments.
- Support on Line development (GBT Global Brand Team, LATAM Line selection, LPT submission considering the best mix portfolio , price arquitecture analysis, profitability, competiton and category analysis.
- Total Media Strategy for brands aligned with IMC recommendations, thresholds, key platforms and to the right target, maximizing global assets. Including:
- Planning process, briefing, seeking budget efficiencies.
- Ensure quality and timely execution of key commercial process milestones.
Qualifications
What We’re Looking For:
- Results oriented
- Teamwork
- Strong Microsoft Excel skills
- Critical Thinking
- Analytical Reasoning
- Self-Starter
- Self-managed
- Detail oriented
- Problem-solving
- Sense of urgency
Additional Information
What It’s Like To Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
