DirecciónJob Description - Customer Marketing Manager - O&R (2400625)
Job Number:
Position: Customer Marketing Manager, O&R
The Customer Marketing role will lead and execute the customer strategy for Outdoor & Recreation BU building local capabilities to make Newell a Partner & Supplier for our customer.
The O&R Customer Marketing Mgr translates the Categories, Brand strategies and plans defined by Marketing by Retail Environment and customers, responsible for channel and customers communication, analytical and administrative management, and development of POS coverage & campaigns for sales growth.
Customer Marketing seeks for shopper and customer insights to reach:
- More People
- More Often
- Spending More
All based in and involving data-driven insights and behavior science, the O&R CM Mgr will develop and execute Omni-Shopper Marketing by retail environment and Customer engagement strategies for this BU.
Job Responsibilities
- Channel and Customers Targets & Objectives
- Retail Environment strategy and Customer Strategy
- Translate country Category Strategy to Portfolio/Retail environment strategy
- Portfolio by Retail Environment/Customer
- Execute Innovation throughout JBP/channel plans
- Input Customer specific innovation
Marketing
- Develop Local execution and define and track 5Ps by RE
- Local execution of the Shopper Marketing Plan
- Asset creation as needed (customer specific)
- Manage Local promoters requirements.
- Leads the Perfect Store
P&L
- Channel / Customer P&L
- Execute One Newell GTM
- Cost to Serve management
Key Connection Points
- Country Cluster Marketing
Talent Management
• Continually develops skills to drive self and team
• Creates timely performance appraisals.
• Reviews MAP with manager and creates actionable plans for self-improvement.
• Collaborates with peers within business unit and group to share and apply best practices.
• Recognizes and celebrates success.
• University or four-year college degree; MBA Preferred
• 5+ years Customer Marketing experience
• Project and/or account management
• Working with point-of-sale data and shopper insights research and using results to improve business initiatives and develop innovative programs
• Ability to manage key business metrics
• Presenting and developing presentations
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
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