DirecciónRole:
Strategy Manager is responsible for creating and delivering successful marketing strategy, brand experiences and innovation for our brands. Working closely with other multi-functional local stakeholders, the innovation team and key demand stakeholders (New media, Networks, Consumer Products, Franchise, Latam Office, BI team) to create and deploy strategies, brand plans and assets that ultimately lead to increased brand equity and accelerated growth.
Owner of our strategy to connect, engage and retain the digital moviegoer through any digital & social platform that delivers a value experience linked to UP films.
Responsibilities:
- Customer centred approach. Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything. Plan and execute integrated marketing initiatives across digital, social, events, and other channels to reach target audiences effectively.
- Strategic Creative Innovation Playbook: Development of innovation roadmap to secure systemic incubation and maturation generation of high impact new ideas and proposals for experiential activities. Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
- Social Brand identity. Develop the strategy based on global ‘brand building’ including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy.
- Maximize digital return of publicity strategies: Work closely with the publicity area in the creativity, negotiation, and coordination of local and global influencer activities. Creation of local AV content to be amplified in owned and media digital platforms, including the ones of the exhibitors.
- Campaigns` strategic localization: Review and analyse the strategy for each film included in the MSG; download and localize said strategy into the local market, with the support of digital listening tools to detect relevant findings to be included in the strategic planning.
- Market Intelligence Taskforce. Oversee comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape providing insights and recommendations to the marketing head that inform the strategic choices on the brand. Measure and report on the performance of marketing programs, leveraging data to optimize strategies and drive continuous improvement.
- Agency Lead. Direct external agencies on the development, execution and measurement of marketing comms and activation plans. Review of content proposals, including design and copies.
