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Head of Digital Marketing JANZand EM
Apply locations Mexico City, Mexico time type Full time posted on Posted 5 Days Ago job requisition id R5644109 Viatris Specialty LLC At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Every day, we rise to the challenge to make a difference and here’s how the Head of Digital Marketing JANZand EM role will make an impact:
Accountability
Individual
Implement digital strategies (including prioritized Omnichannel strategy/capabilities), digital content and SOPs/policies aligned to local commercialization plan across JANZ/EM.
Oversee digital strategy for JANZ/EM countries and brands.
Optimize & Prioritize digital channel mix aligning with brand/TA strategy, customer strategy, customer journeys, defining KPIs and measuring the impact generated in JANZ/EM countries based on the digital maturity levels of the markets.
Strategic planning at segment & local levels + Performance Review for global, regional & local brands.
Provide digital & omnichannel expertise and support to smaller countries without dedicated resources.
All mentioned activities will be executed in collaboration with Head of Marketing, Head of Omnichannel enablement Head of Global Omni-Channel Deployment, and Cluster & Local Digital marketers.
Collaborates with Brand Equity Teams to both consume & provide inputs for Global Brand Strategies based on insights from local marketers.
All Digital country teams will report Gemini to this role.
Shared
Align on Omnichannel platform and digital analytics in partnership with Head of Omnichannel Enablement & Marketing Operations.
Align with regional president/countries/Head of global Digital Marketing on the country specific enhancement of the digital capability.
Align with the TA heads brand equity and contents on the TA specific enhancement of Digital capabilities.
Decision Rights
Own
Digital marketing strategy tactical plan and objective setting in JANZ/EM.
Inputs into brand plans and UX Design for Digital Marketing Assets.
Digital Channel Mix & prioritization.
Influence
Development of country Digital Marketing capabilities.
Local adaptation of the Global/JANZ/EM Strategy.
Local Digital Channel activation.
Measuring Success
Key Metrics
Building & Activation of Digital capabilities at JANZ/EM and local level.
KPI Analysis and Digital channels/activities used by countries e.g., emails sent; webinars deployed digital customer reach vs traditional.
Optimal utilization of Digital channels and assets towards omnichannel.
Organizational
Development of a digital management capabilities at JANZ/EM/local level.
Reduction of traditional marketing and sales channels by cost effective digital ones.
Leading and grooming Digital Marketing talent.
The minimum qualifications for this role are:
Minimum of a Bachelor's degree required. 10 years of experience with Digital Marketing required. Omnichannel expertise is required. Related experience and/or education may be considered.
Pharmaceutical industry experience is required.
Must possess knowledge of terms and concepts used in Digital Marketing. Familiar with HCP Portals. Working knowledge of CRM, SEO/SEM, and Social Media engagement.
Advanced knowledge of Microsoft Excel and PowerPoint necessary.
Must be comfortable working productively with limited guidance and in a matrixed organization.
Excellent written and presentation skills. Ability to read and synthesize data trends.
Must be able to meet established goals and objectives on time and according to established timelines.
Previous supervisory experience required as this role will manage a team.
This role has flexibility to be based from a location in the United States, Mexico or UAE.
A t Viatris, we offer competitive salar ies , benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
About Us
Viatris is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. By integrating the strengths of these two companies, including our global workforce of ~45,000, we aim to deliver increased access to affordable, quality medicines for patients worldwide, regardless of geography or circumstance. We believe in healthcare as it should be – empowering people worldwide to live healthier at every stage of life. Because of our unwavering belief that better access leads to better health, we leverage our best-in-class manufacturing and scientific expertise and proven commercial capabilities to bring quality medicines to patients when and where they need them.
