Dirección Job Number 24026950
Job Category Public Relations & Communications
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? Y
Relocation? N
Position Type Management JOB SUMMARY
The Public Relations Manager, Luxury, CALA, is a member of the CALA PR team focused on supporting key PR programs for the luxury brand portfolio in CALA, in partnership with the Director, Luxury Marketing & PR, CALA. The role supports the implementation and deployment of a wide range of luxury Public Relations programs and activations across the region to achieve brand and business objectives such as driving brand preference, affiliation and growth.
The Public Relations Manager, Luxury, CALA, also closely partners with CALA's PR agency teams, leveraging US and regional media contacts. Key responsibilities include writing and reviewing communication materials, including press releases, talking points, executive remarks, newsletters, fact sheets and briefing documents, as well as managing brand appropriate media and influencer relations, and PR event coordination. The position reports to the Director, Luxury Marketing & PR, CALA and is based in Mexico City. This is a remote role. CANDIDATE PROFILE Education and Experience
- 4-year university degree from an accredited university in Public Relations, communications or journalism required
- 6+ years of communications, media relations and/or related field experience required; PR agency or campaign communications experience preferred; travel or hospitality experience a plus
- Strong knowledge and understanding of the luxury hospitality and/or the travel/tourism industries
- Established media contacts with regional and US titles across a spectrum of consumer and lifestyle segments
- Strong verbal communication skills in English and Spanish
- Strong writing, editing, and proofreading skills
- Ability to communicate well with all levels of management, staff, business community, press, VIPs
- Strong strategic planning and organizational skills
- Process oriented, well-organized, and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders
- Creative thinker with experience identifying and executing communications for new ideas
- A team player who works well with others and contributed to the team's success
- Highly focused self-starter with attention to detail, strong organizational and project management skills
- Ability to thrive in fast-paced global environment
- Mastery of MS Office, PowerPoint, Excel, Teams, and basic graphic design computer software
- Together with the Director, Luxury Marketing & PR, CALA, drive proactive MILUX brand storytelling for increased brand recognition
- Liaise with global MILUX Brand PR teams and their agencies as well as regional CALA PR agencies to align on strategy and execution
- Play a key role in planning, implementing and execution/pull-through of brand programs and events in region
- Support relationships with key media outlets
- Responsible for developing and writing, editing and reviewing CALA brand press releases, adapting global releases, developing and reviewing pitches; manage hotel opening releases
- Provide guidance and draft internal and external executive comms, including presentations, executive remarks and thought leadership pieces
- Coordinate FAM trips, developing programs, securing attendees, planning itineraries, hosting onsite
- Coordinate media and influencer stays, maintaining and building brand-appropriate relationships
- Oversee MILUX Brand PR reporting - liaise with CALA PR Coordinator and the global brand teams to ensure inclusion of relevant CALA results
- Provide guidance with internal comms, social media, corporate and regional PR teams to ensure message consistency and amplification of results
- Liaise closely with PR Directors in region to leverage opportunities for brand exposure, creating cohesive visibility
- Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
- Problem Solving and Decision Making - Models and sets expectations for solving problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Building and Contributing to Teams - Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Focuses in accomplishing work objectives.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self, and/or others; prioritizes and arranges work requirements self, and/or others to accomplish goals and ensure work is completed.
- Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
- Stakeholder Relationships - Develops and sustains relationships based on an understanding of stakeholder needs and actions consistent with the company's service standards.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self, and/or others.
- Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Creative Oral Expression and Comprehension - The ability to listen to and understand information and ideas, and to communicate them with unusual, clever, or novel speech so that others will understand them.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
- Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
