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Dynamic and experienced team
Scope for career growth
Job Description This role sits within B&C's Client MarComms APAC team, working across asset classes and business
lines to drive effective communication, marketing and event strategies. The MarComms candidate
is also responsible for producing product and services marketing materials across a broad range of
marketing mediums.
Description
Marketing & Communications
Plan and implement marketing strategies and campaigns to promote specific business and bankwide
products and services, aimed at both internal and external audience (institutional / corporate).
Website creation, content management and updates.
Liaise and coordinate with regional teams in EMEA and the Americas to roll out global initiatives
within the region.
Working with Sales, Compliance and Legal, enforce a robust marketing and compliance framework
to ensure all marketing materials are compliant.
Partner with business stakeholders to ensure strategic value of communications are based on agreed
objectives targeted at specific audiences. Provide insights and data to help validate ROI and
monetization.
Build business network across CIB, working with senior management, sales, structuring and trading
teams.
Content creation
Liaise with wider Brand & Comms team in order to maximize impact of initiatives by promoting
them more broadly across multiple marcomms channels e.g. media coverage, Content Hub, Echonet
and social media.
Create engaging Marcomms materials for defined target audiences, including filming, editing,
liaising with external agencies as relevant. Drive relevant client-facing marketing initiatives at a
bankwide level (e.g. pitchbooks, videos and websites)
Work with in-house creative teams and external vendors and writers to create articles, infographics
and digital media with an editorial perspective.
Origination and amplification of post event content.
Digital
Keep abreast of digital tools to help to promote the Bank through digital and social media channels.
Deploy automation tools to enhance engagement - social media, websites, ROI tracking, videos,
interactive comms - conduct analysis to evaluate the success of campaigns/feed insights back to
business in order to incorporate learnings into future campaigns.
Adopt new digital tools in which to engage our audience and provide transparency around tracking
and ROI/monetisation. Put in place KPIs for marketing materials and campaigns and feed insights
back to business stakeholders.
Profile
An individual who is passionate about marketing and communications, with a constant thirst for
knowledge and the ability to think outside the box.
Outstanding written and verbal fluency in English- knowledge of design/branding and good writing
skills are essential.
Ability to master digital and social media tools.
Strong interpersonal and communication skills, able to build constructive working relationships with
multiple stakeholders at all levels. A can-do attitude with the ability to work both independently and
as part of a collaborative team.
Manage multiple complex projects and stakeholders in a fast-paced environment.
Solid understanding of the financial services industry and corporate/institutional target audience.
5-7 years' of prior marketing and communications experience within financial services.
Prior video filming/editing skills, or journalistic experience is an advantage.
Fluent written and spoken English.
Degree or equivalent qualifications.
Job Offer
Competitive package and an opportunity to work for an international investment bank with an excellent reputation
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Harry Buckley on +852 3602 2486.
Additional Information Career Level Senior Qualification Degree Years of Experience N/A Job Type Full Time, Permanent Company Website http://www.pagepersonnel.com.hk Job Functions Marketing / Public Relations , Marketing - Marketing Communication Company Overview The client is a large European investment bank. Additional Company Information Industry Human Resources Management/Consultancy More jobs from this employer Report this job ad Job seekers Browse jobs Post resumes Job alerts Profile Career insights Employers Post a job ad Search candidates Advertise with us Best companies About JobsDB About us Career @ SEEK Asia (JobsDB) Contact Contact us FAQ Hong Kong Privacy policy Terms & conditions Copyright © 1998-2023, JobsDB
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