DirecciónOur vision is to be the Champions of a Safer Digital Future and the Champions of Change . We believe in empowering individuals and teams with freedom and responsibility to align their goals such that we all row in the same direction. We are uncomfortably transparent, autonomous & accountable; we have zero tolerance for brilliant jerks; we have an unlimited vacation policy and more. For us, our Culture Is Our Strategy - check out our Culture Memo for more details and surprises.
Core Responsibilities:- Develop audience-specific messaging, marketing content, and go-to-market materialsCreate demand-generation content (webinars, speaking sessions, blogs) demonstrating Safe’s value for use in marketing activities.
- Create collateral for use by our sales and field engineering teams - product data sheets, use case overviews, competitive battle cards, and reference architectures.
- Plan and execute a steady cadence of engagement with industry analysts.
- Share win wires and company updates, coordinate and participate in briefings, and use analyst inquiries to drive messaging and positioning.
- Work with sales and other customer-facing teams to collect customer and prospect feedback on Safe’s product and messaging, and collaborate with others within marketing to iterate upon messages and content
- Drive awareness of security messaging and positioning for Safe Security products
- Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models
- Write compelling content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, and more)
- Develop and execute on breakthrough Product Marketing activities that reach target audiences effectively- Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
- Continuously measure and optimize your Product Marketing initiatives
- Big passion for cyber-security and for creating high-impact marketing materials and campaigns.
- Well-versed in persona-based B2B marketing strategies.
- 2-3 years of experience in Product Marketing / Product Management or similar roles at either security or cyber risk companies.
- Able to coordinate across many teams and iterate and deliver in a fast-moving environment.
- Ability to articulate opinions on how Product Marketing, and the functions within it, should be measured.A positive, problem-solving attitude and willingness to engage, innovate, and help where needed
- Willingness to work within the US Timezone
Join our rocket ship if you want to learn, make your mark and work with incredible talent!
