Product Marketing Manager

Company: Entravision
Position: Product Manager, Digital Advertising Products
Location: Mexico
Reports to: EVP, US Digital

Role:
 

• Responsible for developing and implementing new advertising products/services. Develop product definitions and provide documentation and subject matter expertise and training to other departments including sales, account management and ad operations
• Monitor product performance along with market trends, user feedback, customer needs, competitive information and market research.
• Define programs to drive engagement, awareness and education to the sales organization; enabling the product line to meet/exceed budget objectives.
• Develop sales training and other sales enablement materials.

Responsibilities:
 

• Communicate and enforce rules/policies to Sales, Operations and Vendor groups; periodically review and revise policies as needed
• Write PRDs (Product Requirements Documents) and define end-to-end fulfillment processes from sales to fulfillment to billing/invoicing.
• Serve as project manager for product launches: determine key deliverables, key dependencies tasks and timeframes.  Lead cross-functional project meetings to ensure product launches hit critical milestones on time and within scope.
• Serve as subject matter expert for all ad products with internal customers including sales and ad ops.

Desired Traits:
 

• Team Player
• Excellent communicator.
• Takes Initiative
• Problem Solver with bias for action
• Intellectual curiosity - Wants to know how things work and strives for knowledge to make them better at their job
• Excellent Organizational Skills: Able to prioritize projects based on impact to our business.  Puts efforts on initiatives that will positively impact Entravision’s revenue and profit growth.

Qualifications:
 

• Previous project or product management experience preferred
• Familiarity with digital advertising media (Google Ads, Facebook, OTT, Pre-roll Video, Digital Audio) or ad technology platforms (DSP, SSPs) a huge plus
• Bachelor's Degree in Marketing or quantitative field a plus
• English Fluency required