Product/Segment Marketing Manager

Are you someone who is passionate, motivated, and driven to make a difference?  If so, MSA Safety is the perfect fit for your career. 

At MSA, SAFETY is who we are AND it is what we do.  We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world.  We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. 

Are you in?  Read on for more details about this particular role.

Develop product positioning and messaging in the form of a clear value proposition that differentiates the products in the market.

POSITION DESCRIPTION

50%

• Sales Team Training, effectively communicate the value proposition of the products to the sales team and develop sales tools that enable and support the selling process of the product
• Ensure the sales team develops and maintains appropriate product expert and application knowledge
• Own local execution of the new product launch process as it applies to the segment
• Develop and implement exciting demand creation initiatives, both traditional and digital that drive demand for the product
• Support for OPEX on demand planning and forecasting activities
• Develop strong training material and conducts trainings both internally and externally
• Provide Technical support for customer service and other internal customers
• Support sales on major products demonstrations, seminars and trade shows
• Work in partnership with Marcom to regionalize collateral material for existing and new products (ex, content, social media content, web content, technical papers, presentations, sales tools, etc.) and collaborate with the strategy for marketing digital campaigns.
• Product portfolio management
• Product life cycle management (PIPO, Discontinued products process)
• Product performance management
• Management of pricing process for existing and new product to maximize demand and profitability.
• Manage annual and special pricing process
• Team Member and/or leader for NPD projects and Support and/or lead regional VOC process.
• Develop Product specifications and financial model for NPD
• Analyze and follow up on Market trends and competitors’ actions.
• Keep product group website area updated.
• National and internationals travels availability
• Collaborate with Sales, CX, Customer Service, Service, Operations and Logistics to ensure alignment of activities
• Determine key Marketing collateral investment within assigned budget
• Own associated regional product and market web pages to ensure appropriate content

50%

Lead the creation of the segment strategy incorporating marketing campaigns, digital presence, market/industry positioning, customer education, advertising/promotions, sponsorships.
• Identify, quantify, prioritize & develop target customer lists for the Major segments in alignment with corporate strategy.
• Identify key applications and works to position product portfolio across the applications, in partnership with Marcom create exciting content to promote segment solutions in traditional and digital media.
• Work with sales in Driving revenue through customer-facing visits and strong technical support.
• Develop and drive implementation of exciting demand creation programs on key customers and support major quotations and/or bids in partnership with the sales team.
• Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested

Consolidate and report on market conditions, competitive developments, industry and technology trends, market size and share by segment and market growth rates
• Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
• Develop and maintain appropriate expertise related to specific products and applications
• Active participation on Local Safety Product and/or market segment standard committees
• Keep segment website area updated

High Level Requirements of Position:
Experience (required):
• Deep knowledge in products, standards and regulations of the safety industry
• Technical sales process and/or customer facing role experience
• Profile: analytic, business insight and entrepreneurship
• 5 years of business experience, 3 years’ experience in marketing
• Product line management experience (industrial, chemical or retail)
• Second language: English Spoken and written (Proficiency)
• Work experience interacting with customers or distributors.
Experience (preferred):
• MS Office management and ERP systems
• Excel proficiency and SAP ECC experience
Education (required):
• Bachelor’s degree in Marketing, Business administration and/or Engineering.
• Project management, strategic planning, value proposition management
Education (preferred):
• Marketing certification
• MBA Marketing Master
Travel:
20% to 35%
Budgetary Responsibility:
Responsible for marketing budget spend for respective Product Group/Segment
Leverages marketing spend to highest effectiveness level