DirecciónBAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT MEXICO IS LOOKING FOR A REVENUE GROWTH MANAGEMENT LEAD
SENIORITY LEVEL: Manager
FUNCTION: Global Business Solutions
LOCATION: Monterrey
ROLE POSITIONING AND OBJECTIVES
Works as a business partner for Finance and Marketing senior leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain.
Analytics which generate value added insights and foresights (including Revenue Growth Management and Marketing Spend Effectiveness) is a key lever in driving sustainable and efficient business growth in today’s evolving CPG environment. Understanding Revenue Growth / marketing spend effectiveness and how to drive net sales, profit, market and volume share most efficiently is vital to delivering our overall business objectives. We are looking for a passionate individual who is excited by analytics to insights and innovation vs. the status quo to join our GBS Commercial Finance team.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Understand strategies and initiatives that will accelerate Revenue Growth (RGM), and increase marketing spend effectiveness (MSE) at BAT
- Serve the DRBU as an extension of the Commercial Finance / SPI Teams with a keen understanding of the business and how to enable sustainable net Revenue Growth and marketing spend effectiveness.
- Support the development of a robust portfolio strategy and Customer / Consumer Pricing Strategies (price architecture) to reflect the organization’s changing requirements and a dynamic competitive landscape
- Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
- Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net Revenue Growth and marketing spend effectiveness
- Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding Revenue Growth Management and marketing spend effectiveness
- Provide pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments
- Evaluate the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.
- Assist in the monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI etc.
- Provide insights to drive spend efficacy and smart cost management within the Marketing team. Ensure resource allocation decisions are based on enhancing shareholder value and in line with company strategy.
- Manage multiple strategic GBS projects (e.g. RGM roll out, MSE roll out, Development of GBS Run Book for these methodologies, etc.) within tight deadlines, and communicate to project leadership and key stakeholders any challenges/issues in a clear and timely fashion
- Develop and lead the relevant GBS team, ensuring continuous improvement in all required capabilities (with emphasis on strong analytical skills) and commercial acumen through combination of existing team development and new appointments
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Degree educated with relevant professional qualification (CA / ACCA / CIMA / CPA / MBA)
- 5+ years of experience in pricing, promotion, sales analytics, marketing research, finance and/or category management
- 2+years of experience in management positions
- Experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred)
- Data and insights driven. Basic understanding of key data science concepts
- Strong Influencing, leadership, and interpersonal skills. Strong oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support
- Experience in analyzing reports, identify issues and challenges management
- Thorough understanding and knowledge of relevant finance tools and systems (i.e., SAP / HFM / BI /BPC)
- Ability to simplifying complex situations, communicate and present complex information
- Insightful, comfortable with ambiguity and uncertainty, pro-active, collaborative and consultative
- Project management skills
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
