Sr Manager Crm & Customer Data Platforms

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Sr Manager CRM  & Customer Data Platforms

The VP of CRM and Customer Data Platforms for Wealth and Personal Banking (WPB) Mexico is a key leadership position supporting the successful development and industrial implementation of Customer Communication & CRM capabilities and infrastructure. The role holder is accountable for developing a clear strategy to deliver the MX WPB and Global Intelligence and Customer Communications Hub agenda, ensuring that sustainable competitive advantage be achieved via the development and solid management of strategic-analytic Customer Data infrastructure, as well as CRM factory capabilities.

The role has a direct reporting line to the Head of CRM & Customer Data Platforms and will be accountable for all aspects of CRM, customer Data & Information Management. He/she will be responsible for driving the agenda and embedding best practices across multiple teams, ensuring full connectivity to the MX business priorities and to the global roadmap. This position will play a lead role in setting the Customer Data strategy across WPB disciplines, developing new CRM capabilities, managing customer communication and campaign platform and integral campaign management strategies across the MX Brands, whilst growing the data & CRM talent pool in the MX.

Impact on the Business/Function

-   Responsible for the development of a CRM and Analytic Data Infrastructure that meets the needs of the users.

-   Industrial implementation of Customer Analytic Data Platforms and CRM outcomes to support customer analytics and management of multi-channel and across customer lifecycle campaigns and communications: acquisition, cross sell, upsell, retention, win-back and remediation activity.

-   Responsible for developing a best practice Analytic and Customer Datamarts & CRM capabilities for the MX. Setting the purpose and vision for the “data intelligence” specialisms for WPB

Knowledge & Experience

-   Master in Finance, Business Administration, or related areas (desirable but not mandatory)

-   5+ years of experience in data marts environments creation.

-   Experience with marketing database management initiatives, particularly product retailing to the mass market and affluent segments via multiple distribution channels (desirable)

-   In-depth knowledge and expertise in database management, innovative data infrastructure, Cloud data strategy development and campaign execution analysis across multiple financial product categories and customer segments.

-   Ability to lead teams of data analysts and data professionals

-   Understanding of systems infrastructure and campaign management platforms in the retail banking industry

-   Excellent communication skills (both in English and Spanish) in order to influence a wide range of audiences in different organization layers / geographies.

-   Strong leadership skill.

-   Ability to set strategic direction and influence stakeholders, business partners.

-   Ability to operate effectively in complex business environment.

-   Decision maker.

We offer.
Direct contracting by the Bank.
Base salary, quarterly performance bonus, bonus, vacation bonus, life insurance, major medical expense insurance, credits, discounts on Bank products, active participation in sustainability/social responsibility programs, discounts in more than 9,000 establishments and a career plan according to your aspirations.

“At HSBC we expect our people to treat each other with dignity and respect, creating an inclusive culture that promotes equal opportunities. Our values define who we are as an organization and what sets us apart, we value difference, we move forward together, we take responsibility for our actions, we use good judgment, we do the right thing and we make things happen.”

“At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as the protection of their labor and social rights.”