About the role
Reporting to EUM Lead you will be an integral member of Latam´s EUM team working as a trusted partner in setting the strategy and guaranteeing its execution to deliver business growth.
Key responsibilities- In partnership with EUM Lead, responsible for providing external context for relevant sub-End Use Markets as input to the strategic planning process, including market sizing and growth rates, market dynamics, consumer trends & competitor analysis.
- Provide consumer insights, synthesized with customer and competitor information, to EUM lead to support the strategy setting process.
- Bring inputs to strategy setting working sessions in partnership with the EUM lead, challenging assumptions and priorities based on market insights and understanding.
- Actively collaborates with the local teams (Marketing, Sales, RD&A, BD and others as appropriately) in activating the strategies for relevant sub–End Use Markets.
- Supports, challenges, and guides the Marketing, Sales, RD&A and BD teams in bringing Kerry´s Business Model to its full strength.
- Actively connects with the Global teams in formal and informal forums, leveraging from the Groups´ experience in the relevant sub–End Use Markets while bringing visibility of the region´s expertise and critical actions.
- Key activities include Unique Value Proposition (UVP) and Go-To-Market (GTM) construction for relevant technologies, Business Case construction for M&A, innovation and investments, primary contact with local and Global teams for external and internal communications efforts as part of local and/or global campaigns, competitor and customer mapping, leading the process of innovation and consumer insights construction for relevant sub–End Use Markets and driving best-in-class collections.
- Supporting activities include tradeshows and customer events, guiding as a Strategy expert.
- Travel primarily within Latin America may be required.
Strong passion for the Food Industry & Technology.
• Fluent in Spanish and English, desirable also in Portuguese.
• Minimum 3-5 years of related experience in Food & Beverage B2B Marketing, Business Development, RD&A and/or Sales.• Bachelor’s Degree in Marketing, Business or Engineering, Master´s degree in related fields a plus.
• High energy with strong can-do approach, high level of emotional intelligence and resilience. With a passion for actively engaging across the business, building partnerships based on trust and integrity.
• Excellent presentation and communication skills.
• Strong analytical skills of consumer, market, and sales data.
• Strong project time management skills: ability to manage multiple details and deadlines in a matrix organization with excellent quality.
• Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working.
• Strong consulting and facilitation skills (diplomatic, conciliative, empathetic, and collaborative).
• Ability to anticipate internal and external customer and/or market needs.