DirecciónICP is recognized as a global leader in Digital Asset Management that optimizes Creative Operations by placing DAM at the heart of global brand marketing ecosystems. ICP currently manages the production and distribution of a broad range of services for brands such as Unilever, Diageo, Coca-Cola, Mars, Capital One, Coty Prestige, L’Oréal, and Aetna among others. Using authentic subject matter expertise and extensive experience, ICP elevates and enhances our clients' technology and business processes to create an optimized marketing ecosystem that delivers exceptional business results. We are experts in creative operations and production, delivering the best possible experiences for our clients' consumers and partners.
Key Responsibilities
This role will focus on Digital Asset Management and/or Product Information Management services as an integral function in day-to-day martech operations. You will manage, enrich and quality assure assets across brands, develop and host user training sessions, share industry best practices, and add value at every level of client engagement. You may also assist with Digital Rights Management (DRM), manage user queries, create reports, and develop engaging relationships with key account individuals to promote system adoption across markets. “BIG PICTURE” RESPONSIBILITIES:
• Ensure ICP operates on a solid foundation by building strong client relationships and supporting their objectives
• Build a good understanding of clients’ business issues, industry, competitors, and brands
• Build rapport and trust with others at all levels within ICP
• Operate on industry best practice and deliver value and excellence at every stage
• Maintain a solid understanding of martech, digital advertising, DAM, PIM, etc
• Work with team members to generate new ideas and evolve and enhance existing programs
• Work with team members to problem solve and consult with account leadership as required
• Develop a solid understanding of client campaign and production needs
• Drive development of work at all stages to ensure that it meets and exceeds client expectations KEY RESPONSIBILITIES:
• Execution of strategies and best practices ‘icp’ recommends to clients
• Lead & conduct metadata review, cleansing, enrichment, and validation
• Identify and resolve errors in metadata
• Lead team meetings, identifying and addressing possible queries raised or escalating when appropriate
• Lead and ensure execution of established account process across team
• Foster a culture of expertise and operational excellence
• Main point of contact for support and engagement clients and stakeholders
• Working closely with stakeholders to maximize new platform adoption
• Hosting single or group training sessions with stakeholders and users, as requested by client
• Work with clients to gather questions/insights and define resulting actions
• Generating and providing reports to program team and stakeholders
• Gap analysis support for clients
Key Experience & Skills
KEY ATTRIBUTES:
• Authenticity – Being present, honest and sincere goes a long way.
• Compassion – Doing the right thing means driving connection within our community and caring for one another.
• Focus on Service – Roll up those sleeves and tackle every problem with a can-do attitude. Remember, help will always be offered to those at ICP!
• Providing the Right Resources – Always find a way, you are incredibly capable.
• Earn Trust – We value consistency, reliability, accountability and constantly striving to be inclusive and diverse.
• Take Ownership – It’s important to approach your work with a sense of urgency and responsibility, we recognize that we must meet obligations and focus on positive outcomes.
• Partnership – Collaboration, respecting one another and aligning on your roles and responsibilities are a must.
• Creative Thinking – Last but not least, the willingness to learn and enjoyment of the problem-solving process are vital for our mission. KEY SKILLS:
• Client and end user support
• Team leadership & subject matter expert in appropriate fields
• Excellent verbal, written, and presentation skills; a confident leader of meetings and calls
• Rigorous attention to detail
• Excellent Microsoft Office skills and technical understanding
• Strong understanding of media channels and file formats used by the client
• Ability to multi-task with an interest in all aspects of the role
• Media and technology agnostic, while displaying an affinity and passion for the industry
• Able to work both independently and as part of a team EXPERIENCE/EDUCATION:
• 2-4 years industry experience in media, digital asset management, librarian sciences or archives preferred but not required
• 2-4 years experience using a digital asset management system or other tech system such as a digital library, CMS, PIM, or CRM preferred but not required
• College degree preferred
