DirecciónJob Number 24063939
Job Category Sales & Marketing
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY:
The Field Marketing PLUS Manager serves as the digital subject matter expert, focusing primarily on Paid Media (Metasearch, OTA), to hotels participating in the Caribbean and Latin America (CALA) Field Marketing Shared Service Organization. Works closely with the Directors and Account Managers to strategize, plan, direct and coordinate activities across multiple digital work streams to verify strategies and tactics are implemented according to hotel business needs across CALA hotels. Verifies the successful execution and analysis of digital deliverables in a timely matter and within budget. Plays a key role in performance marketing driving revenue and new customers to our CALA hotels and resorts, optimizing our paid media programs that deliver efficient revenue at scale. Collaborates with stakeholders to continuously improve visibility while maximizing revenue at the best return on investment.
CANDIDATE PROFILE
Education and Experience:
Bachelor degree required. College (University) degree in marketing, hospitality management, or related field - preferred
2+ years of experience in equivalent position - Experience in Pay-per-Click advertising, Paid Search and/or Metasearch, ideally within Travel or similar industry.
1+ years managerial experience preferred, leading a team or a project
Management of KODDI Platform - desired.
Prior experience in the field of marketing or marketing services support, digital marketing, restaurant/bar marketing, and social media experience preferred
Quick learner with ability to gain a solid understanding of media distribution channels, while maintaining pulse on what is new and next in digital media strategy.
Demonstrated ability to balance the interests and demands of multiple stakeholders
Demonstrated ability to work independently
Fluency of English and Spanish required – Portuguese a plus. International working experience strongly preferred
CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:
Verifies effective client communication and participates in stakeholder communications as needed.
Responsible for development, implementation, day-to-day paid media operation, media performance evaluation and quality assurance
Collaborates with Field Marketing Shared Services colleagues on the overall marketing strategy, serving as the digital expert.
Engages frequently with Field Marketing team to verify alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to paid media and other digital initiatives.
Sets up and optimizes campaigns based on flows, demand and destination needs.
Collects information regarding hotel needs and expectations, answers questions about paid media, digital channels and Marriott initiatives.
Verifies appropriate documentation is delivered throughout program engagement.
Monitors the impact of the program versus goals and proactively communicates with Directors/Managers about need for changes in strategic direction.
Liaises with Global PLUS team as well as Koddi platform to ensure all CALA specific needs are taken into account.
Manages program deliverables within expected timelines. Comes with relevant action when needed.
Works with Field Marketing Account Managers to have paid media budgets are uploaded in their corresponding platforms to verify all program deliverables are executed on time
Reviews all paid media deliverables to verify that they are on strategy and achieving set media goals.
Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.
Makes strategic recommendations for additional services/tactics to enhance the program to meet property goals.
Analyzes Results and Reports on Progress
Excellent analytical skills with the ability to produce reports and interpret data to make strategic decisions.
Monitors program results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
Reviews monthly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.
Schedules and leads monthly meetings to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.
Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance the program.
Serves as the Digital Subject Matter Expert to address hotel/owner questions on behalf of/in partnership with Field Marketing.
Supporting Operations
Provides feedback to continually improve work processes and systems that support program execution.
Solicits feedback from properties to verify program tactics meet their needs and demands.
Establishes and maintains complete and up-to-date information on all property’s status and performance.
Stays up to date on industry best-practices and actively seeks out opportunities to learn more about the industry.
Additional Responsibilities
Attends and participates in all relevant internal and external meetings.
Informs, updates, and provides information to managers and co-workers in a timely manner.
Presents ideas, expectations, and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Maintains positive working relations with internal customers and department managers.
Manages time effectively and conducts activities in an organized manner.
Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations.
Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
