Media Analytics Manager

Description

Are you a strategic thinker that prioritizes initiatives based on business impact? Are you a creative solver that take action to make the impossible, possible?

If so, this may be the right role for you!

The Creative Excellence team within the Mondelez Global Insights & Analytics organization is at the forefront of modern media and analytics we focus on creating value and impact through Creativity.

We directly influence business strategy and enable Mondelez to develop breakthrough creative ideas and translate these into short term and long-term brand growth.

The Media Analytics Manager, Global Insights & Analytics, Creative Excellence will play a critical role in the optimization of media and creative effectiveness.

This role requires a transformative change agent to enable real-time data-driven insights and optimize media.

KEY ACCOUNTABILITIES

Media Analytics Manager is responsible for reporting on key partner performance and design measurement roadmap, to set up for continued success and meet ROI targets.

The role also requires someone skilled in operating within a matrix, bringing together and align cross-functional partners (Consumer Experience, Mondelez Digital Services) at global and BU levels, as well as our key Publisher partners (e.

g., Google, Meta) and Creative, Production & Media Agencies.

Accelerate relationship with Agencies to implement measurement plan (define at global and support BU), aligning with media targets.

Lead media measurement efforts by ensuring the right measurement in place for all our key media executions in the region.

Define right process for data gathering and QC of media data to support regional analytics efforts in MMM and closed-loop studies.

Deliver analytic insights in media performance including reach, frequency, CTR, viewability, investment, effectiveness, and CPM to drive ROI and effectiveness.

Assess existing media reporting capabilities that will provide cross functional stakeholders with real-time insights into campaign performance.

Designed to quickly identify trends, track KPIs, and make data-driven decisions in-campaign.

Innovate and ensure a best-in-class approach is embedded to support media reporting and measurement, in partnership with agencies and Consumer Experience team.

Lead regional learning agendas and work cross functionally to design global media priorities that are grounded in data and designed to achieve specific business goals.

Partner with media partners to design, activate, and implement measurement plan across regions.

The role will use advanced analytic outputs to conduct meta-analysis on digital media performance and partner with agencies to identify opportunities to optimize media effectiveness and ROI.

QUALIFICATIONS

Required Experience :

7+ years of experience within marketing analytics, data science, media, mar-tech, consulting, or related fields.

Required Education :

Bachelor’s degree required.

Additional Qualifications :

Strong academic background in marketing, analytics, economics, or business management

Experience in advanced audience analytics, Marketing Mix Measurement, Sensor, real-time and / or near-time media measurement tools, 0 / 1st party consumer data, optimization, propensity modelling.

Experience in data visualization tools : Tableau, MS Suite

Experience working across martech offerings.

Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources and across the organization.

Skills / Leadership Competencies :

Expertise in statistical techniques / modelling. Outstanding data analysis and problem-solving skills, able to distil business insights in a clear, logical manner.

Good understanding of business and keen to understand and deal with the situations to drive for results. Knows the priorities, what drives the business.

Makes him / her to be self-starter, independent thinker with exceptional passion and drive / can-do-attitude to get things done. Commit and deliver.

Concise and effective communicator (in meetings, writing and presenting), ability to simplify complexity.

Principled, ethical, and consistent. Seek feedback and are willing to change. Treat colleagues with respect and dignity

Able to work independently and effectively with cross-functional / cross-border project teams. Engagement; build on ideas from all corners of the company.

Ability to develop close working relationship across cultures.

and Adaptable- Thrives in a fast-paced environment, comfortable with ambiguity and ability to adopt to the changes in the organization.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint.

Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way.

We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands including and cookies, , and crackers, and and confectionery products are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

RegularAnalytics & ModellingAnalytics & Data Science