DirecciónDescription
LATAM Field Marketing Manager
Why We Have This Role
Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we're looking for someone who can take ownership of the Latino America Region, develop a strong marketing strategy, and execute a plan with unique experiences and field events that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.
How You'll Find Success
- Self-motivation, with ability to work autonomously and communicate across teams
- Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution.
- Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
- Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
- Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
- Exceptional stakeholder management and interpersonal skills required.
How You'll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global Field Marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the LATAM region.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You'll Do
- Own planning, strategic vision and execution of Latino America regional Field Marketing plans that create new opportunities, build executive relationships, and impact revenue growth
- Strong understanding, experience and passion of events (online and offline), demand generation and revenue attribution.
- Think creatively and generate ideas to build robust, unique 1:1 and 1:Few events
- Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products and industries
- Create, execute, monitor a comprehensive follow-up strategy for each campaign and event
- Support the regional sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
- Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
- Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
- Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
- Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
- Travel to select regions to provide onsite support for events as needed
What We're Looking For On YourResume
- 7+ years previous marketing experience; including at least 4 years within the Latinoamerican region, planning and coordinating field events and creating marketing plans to execute in different countries
- Bachelor's degree, with preference for Marketing, Business or equivalent
- Proven experience on end-to-end ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
- Hands on experience co-developing strategic account plans with Sales for Enterprise Software accounts
- Excellent copywriting skills and attention to detail for promotional emails, invitations and other event related materials
- Knowledge of Salesforce, On24, Coda, Qualtrics and other event management software preferred
- Fluent in English and Spanish, portuguese is a plus
What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
Our Team's Favorite Perks And Benefits
- Work-life integration: frequent office events, team outings, and happy hours
- Qualtrics Experience Program: MXN 36,882 annually (eligible after a year)
- Wellness reimbursement: MXN 25,000 annually
- Allowances for meals, transportation, groceries, and more
- We believe in sharing Qualtrics' success which is part of the compensation for all employees
Qualtrics Work Experience
As we look to the future, we believe that our teams are better together. Being together will help us learn more, grow faster and ultimately deliver better results for our customers and Qualtrics. Roles tied to an office location work 3 days per week in the office together and 2 days from home, with a strong spirit of flexibility around taking time for personal, health, and family moments in our work weeks. Our managers work with their teams to create a collaborative, engaged work environment.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
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