DirecciónProduct Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM’s offerings and audiences we serve, to grow the market share for IBM Storage. We are seeking a Product Marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
• Acting as the market catalyst for IBM Storage team, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identifying opportunities, distinctive competencies, and positioning
• Telling compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Staying active in customer conversations whether at events or in the field and online
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