Enterprise Operations Product Marketing & Communications Leader Professional Guadalajara, Mx

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM’s offerings and audiences we serve, to grow the market share for IBM Storage. We are seeking a Product Marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. Your primary responsibilities include: • Acting as the market catalyst for the IBM Storage team, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identifying opportunities, distinctive competencies, and positioning
• Telling compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Staying active in customer conversations whether at events or in the field and online We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work. MCCPRODMKT
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IBMReferred_LATAM Required Technical and Professional Expertise
• 4+ Years Product Marketing Experience
• Bachelor's Degree in Marketing, Information System, Communications, Computer Science, or equivalent working experience
• Strong collaboration skills required for an environment that requires continual collaboration across organizations, roles, and geographies.
• Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly Preferred Technical and Professional Expertise
• MBA level education (completed or in progress degree)
• Understand Go to Market strategies and experience in creating marketing business plans
• Audience and Competitive Strategy
• Communications/Journalism
• Enterprise storage (hardware and software)