DirecciónThe Role
Responsible for the Research and Usability Laboratory, giving horizontal support to the different sprint teams, ensuring that each of the proposals has the validation of real people in real contexts by understanding our customers needs, behaviors, goals and motivations. Working hand in hand with the UX designers providing valuable insights to help drive the product strategy.
You will
- Collaborate with cross-functional teams to identify research objectives and design appropriate studies.
- Lead quantitative research studies (eg. Promoter Score (NPS)) and segmentation improvement initiatives for financial products.
- Use quantitative surveys to gather insights and feedback from target audiences.
- Apply weighting principles to ensure accurate representation of data.
- Expert in questionnaire design, processing and presenting results with storytelling principles
- Stay updated on industry trends, best practices, and emerging methodologies in quantitative research.
Requirements
- Bachelor’s or advanced degree in a relevant field (e.g., statistics, psychology, sociology, economics, others).
- Minimum of 3 years of experience in quantitative research, particularly within large market research agencies and on client´s side.
- Strong expertise in pre-testing methodologies and quantitative survey design.
- Working knowledge of qualitative research methods.
- Basic knowledge of analytical and statistical skills (eg. SPSS).
- Effective communication skills to convey research findings to diverse stakeholders.
Preferred Qualifications:
- Experience working within the financial industry.
- Familiarity with customer experience metrics and strategies specific to the financial sector.
