Dirección Company Description
At Biogen, our mission is clear: we are pioneers in neuroscience. Since our founding in 1978 as one of the world’s first global biotechnology companies, Biogen has led innovative scientific research with the goal over the last decade to defeat devastating neurological diseases.
Job Description
The Rare Disease Account Executive (RDAE) main responsibility is to drive patient identification and market development for SMA by creating territory, account and customer strategies to achieve area sales, market share and profit targets for their territory. Furthermore effectively maintaining relationships with physicians and treatment clinics to properly educate on Nusinersen and help remove barriers to facilitate healthcare provider decisions. The RDAE is accountable for the success of Nusinersen in the assigned accounts by working in partnership with marketing, logistics support, internal / field market access and medical colleagues to create value for patients and other relevant stakeholders within the accounts to ensure long-term growth in alignment with Biogen´s code of conduct and the strictest ethical, compliance and legal standards.
Focal to the success of the Rare Disease Account Executive remit will be:
• Identifying HCP / Center / network and patient flow landscape, learning about rare diseases and specifically SMA treatment decisions. Understanding the regulatory and compliance requirements and ensuring the right guardrails in place.
• Develops and executes an effective business plan for maximizing territory sales working cross functionally with field market access and field medical ensuring that stakeholder needs are being met.
• Ensure logistics are in place to administer Nusinersen and IT application
• Pre-launch drive awareness of Standards of Care and Biogen commitment in rare disease
• Builds individual – cross functional - strategic account plans on how to approach customers, improve standard of care, remove barriers, and maintain relationships in order to maximize sales results
• Working across a large cross-functional team to develop SMA centers of excellence (e.g. developing work processes &communication streams) to ensure patients have access to Nusinersen and troubleshoot any challenges.
• Provide information to management to help with identifying, segmenting, profiling and defining national key accounts – e.g. Hospitals, purchase groups, guideline providers etc.
• Build intimate knowledge of the accounts stakeholders’ priorities and decision making processes (patient flow identification/selection, choice of therapeutic options, budget allocation, and care coordination, business needs, drivers and barriers for Nusinersen utilization.
• Building up, strengthening and ensuring a long-term customer relationship with the accounts’ key stakeholders responsible for SMA care delivery and funding of treatment, ensuring favorable environment for Nusinersen via regular dialog with key stakeholders.
• Partner with and pull resources from the market access, marketing and medical teams to support territory activities and to provide the accounts with expert.
Qualifications
• Bachelor/Master degree Science and/or business administration, economy or related.
• English intermediate level
• 4+ years of commercial experience in the hospital/academic medical center/biotech industry
• Must have experience working in a commercial team that was a part of a multifunctional team to address patient/caregiver needs, ideally in leading cross functional field team
• Preferred experience in rare diseases (not essential)
• Must be comfortable spending > 50-60% of their time traveling
Additional Information
The Rare Disease Account Executive is responsible for implementing and executing the business plan within both internal and external compliance regulations, is fully responsible for the territory budget and has commercial responsibility for the assigned territory. The RDAE is responsible to implement and ensure the strategy and steps for the account. He is a role model regarding territory and customer management. Understands and leverages business analytics to maximize regional opportunity
