DirecciónVP Marketing & Digital Consumer Goods Americas page is loaded
VP Marketing & Digital Consumer Goods Americas
Apply remote type Hybrid locations Santa Fe (Ciudad de México) , Mexico Philadelphia time type Full time posted on Posted 3 Days Ago job requisition id Essity241781V.P. Marketing and Digital Consumer Goods Americas
We are now looking for a skilled and innovative VP of Marketing & Digital for the Consumer Goods Americas Business Unit.
About the Role
The Vice President of Marketing & Digital is responsible for managing the marketing function, as well as the Digital Business development within the BU. The role is responsible for developing, implementing, and managing marketing strategies, policies, and activities for the business unit within the framework of defined business units’ strategic plans aligned with GU Global Brand, Innovation, and Sustainability to support business success.
Also, this role is responsible for developing, implementing, and securing the strategy and overall engagement in E-Business including Digital Marketing development and E-Commerce in alignment with the Business Unit’s overall vision.
What You Will Do
Responsibility for BU (including Regional) A&P Budget definition, deployment and ROI.
Developing, aligning and implementing the Marketing strategy for products, services, and solutions offered for all products for a BU ( e.g. branded, private label brands, and non-branded products)
Defines assortment, specification, and sourcing for products, services and solutions offered to enable superior and profitable assortment, offering the best systems, services, and solutions for each market segment.
Directs and enables differentiated Go-to-market strategy.
Directs and enables strategic end-customer ownership.
Leads BU Marketing organization and ensures full deployment and alignment with local execution.
Develops organizational set-up and capabilities for Marketing throughout BU in line with current and future needs.
Ensures brand focus and value creation for the brand throughout BU.
Extends brand value and awareness for the brand.
Drives development and deployment of Marketing systems and processes.
Defines, measures and ensures governance for Marketing KPIs
Be responsible for developing, implementing and securing the Business Unit’s E-Business strategy.
Build relevant E-Commerce platforms, securing a unified global approach towards customers and stakeholders (such as distributors).
Drive innovation, promote innovative culture and mindset, and coordinate digital activities in the BU.
Influence all business areas of the BU in the areas of Digital Marketing and E-Commerce across all geographies.
Who You Are
At least 10+ years of proven experience managing Marketing and Digital functions – Director at least 4 years.
Relevant experience managing different brands , markets, and geographies in complex economic environments .
Strong and deep knowledge of Digital Business, including Marketing and E-Commerce as well as in analytics areas.
Deep Consumer and Customer understanding and orientation.
Proven Leadership skills in managing direct teams and influencing.
Strong Drive for results and proven proactiveness in challenging the status quo.
Ability to inspire others and steer change and transformation
Matrix organization experience (Global/multicultural environment).
Political savvy and influence across organizations.
What We Can Offer You
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards.
Location: Any city in the Americas with Essity Operations
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
11 mar 2024About Us
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, o ur sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative , and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. Essity has about 36,000 employees. Net sales in 2023 amounted to approximately SEK 147bn (EUR 13bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
