DirecciónHogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
Hogarth is looking for Creative Director / Transcreator to join our pool of freelancers
The Role
The Creative Director/Transcreator is responsible for writing headlines and localizing copy for our Technology clients marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.
Requirements:
- Creative thinker with solid copywriting skills.
- A minimum of 8 years of experience in the advertising agency world:
- Gained in the best creative agencies in the market (not necessarily the biggest or most successful).
- Working as a copywriter and then copy-based Creative Director/Transcreator for a good number of years.
- Worked on international and local brands.
- Fluent in written and spoken English and Spanish. Understands language subtleties (especially when it comes to adapting headlines).
- Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation).
- Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring.
- Teamwork – easy to get along with – be able to work with Editors and a team of creative.
- In-country based / native speaker (in the market language).
- Tech-savvy / used Mac before (or willing to learn).
- Good knowledge of technology products on the market.
- Must be able to travel as required, sometimes several weeks at a time.
- Ability to handle multiple projects at the same time
Key Responsibilities
- Write, review, and empower campaigns for the client’s brand and products.
- Maintain the brand tone of voice in your language. The tone should be consistent, regardless of the media format.
- Create or Transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
- Guide and maintain the quality of the translated long copy, wherever it appears.
- Review, rewrite, and approve all translated marketing copy from our translation/editor teams.
- Attend confidential projects in the US when required.
Ability to handle multiple projects at the same time
We are a 100% open and diverse company, which is why we want our talent to be recognized for their skills and not for factors such as race, religion, sexual orientation, gender identity, or any other aspect. We are committed to inclusiveness and celebrating diversity.
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Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
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