DirecciónCompany Description
Red Bull marketing teams are specialised in the areas of Sports, Culture, Brand and Media. Through global, national, and local marketing teams in over 170 countries they inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.
Job Description
THE RESPOSIBILITIES
The Culture Marketing Specialist has the overall strategic and operative responsibility for the opinion leader and culture events program in his / her region.
Translating the global Culture Marketing strategy into a national strategy and creating a locally relevant and innovative program are the key task.
Additionally, he / she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and align closely with our media business entities.
EXECUTE ANNUAL CULTURE MARKET PLAN
Realize selected Culture Marketing initiatives and projects as part of the overall marketing plan.
Establish and maintain long-term culture, dance and music platforms.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business.
Work closely together with sales, communications and brand department.
DEVELOP OPNION LEADER NETWORK & EVENT PROGRAMME ACROSS KEY CULTURAL SCENES
Establish a rich network in the fields of dance and music in particular to be aware of new
upcoming trends and movements.
Develop and establish a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull.
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
Drive Can in hand and product placement with key artists.
MANAGEMENT OF RED BULL COLLABORATOR S STRUCTURE, AGENCIES AND SUPPLIERS
Briefing and management of outside specialists / agencies.
Controlling the realization of events and other relevant Culture Marketing activities.
Budget responsibility for selected areas of the national program.
QUALITY CONTROL AND RETURN ON INVESTIMENT
Evaluating the results of the respective activities.
Ensuring a qualitative approach of all opinion leader activities
Qualifications
Bachelor degree in business administration, economy, engineering, marketing or related areas.
At least 3 years of experience, ideally in a music / culture related environment, allowing a vast understanding of the culture landscape.
Experience in dealing with Artists and related entities (Labels, Management, etc.)
Fluent in written and spoken English
Strong management skills : Leading external agencies and freelancers.
Interested and open to different cultural playgrounds. Creative and innovative mind set, open for new things.
Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of youth Culture market & scenes in the country.
Additional Information
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability.
In the world of Red Bull, everyone is welcome.
