Role Purpose
Is a key role supporting the successful development and industrial implementation of the Financial-Analytic discipline and Decision Science capabilities across WPB businesses. The role holder is accountable for identifying business oportunities thru data analyses, customer insights and statustical modeling, that help WPB make data driven business decisions and at the same time ensuring MX WPB and Global Intelligence Hub agenda.
Principal Accountabilities:
- Responsible for the development of Analytic Data Management that meets the needs business financial and strategic goals.
- Industrial implementation of Customer Analytics and data-driven financial discipline and statistical model outcomes to support Segments, Products and Channel analytics of acquisition, cross sell, upsell, retention, win-back and remediation strategy decision management.
- Responsible for delivering Analytic capabilities for the MX franchise and for setting the purpose and vision for the “data intelligence” specialisms for WPB.
- Development and use of sophisticated Analytic Data Marts to be more innovative delivering increased value and data-based decisions and profitability maximization to the business’ strategic actions and campaigns.
- Provides thought and statistical expertise in the design & implementation of the next generation of Analytic Platforms and testing methodologies for the MX franchise.
- Develops effective targeting and sophisticated segmentation as input to deliver CRM and Risk Management campaigns and other pricing and X-Sell actions for the WPB customer base.
- Develops data-driven knowledge (behaviors, position and potential) of our product / customer base to uncover revenue opportunities (balancing a risk-reward trade-off) aiming at maximizing customer NPV and satisfaction.
- Governs access provisioning to different datasets.