Director, Marketing Operations

Overview: We are seeking a seasoned Marketing Operations Director to lead our Marketing Operations function. This strategic leadership role will oversee the entire Marketing Operations tech stack, drive the acquisition of new systems, oversee a team dedicated to managing the marketing automation system and optimizing marketing performance. The ideal candidate will be adept at both managing technologies and leading people, with a vision to innovate and streamline our Marketing Operations. 

Responsibilities: 

• Provide overall leadership and direction to the Marketing Operations team, setting strategic objectives and ensuring the alignment with overall business goals 

• Manage the technology stack related to marketing automation, evaluate and implement tools and systems to enhance marketing efficiency and effectiveness 

• Lead the acquisition and integration of new systems to support evolving marketing strategies 

• Oversee the development and execution of marketing campaigns across various platforms, ensuring best practices and innovative approaches 

• Drive performance management processes within the team, setting KPIs and ensuring continuous improvement in operations and outcomes 

• Cultivate a culture of excellence and accountability, mentoring team members and developing a high-performing Marketing Operations group 

• Collaborate with other senior leaders to integrate Marketing Operations with company-wide strategies 

• Conduct high-level analysis of marketing performance, translating data into strategic insights and action plans 

• Manage vendor and stakeholder relationships, ensuring that Marketing Operations delivers value and maintains alignment with business objectives 

Qualifications: 

• 10+ years of experience in Marketing Operations, with a minimum of 5 years in a leadership role overseeing a Marketing Operations team 

• Proven experience managing a comprehensive marketing automation stack and leading digital transformation initiatives 

• Strong strategic planning and team management skills, with a track record of building and leading successful teams 

• In-depth knowledge of marketing automation platforms, CRM systems, and analytics tools 

• Demonstrated ability in performance management and driving teams to achieve and surpass objectives 

• Excellent communication and interpersonal skills, with an ability to inspire and lead teams in a dynamic environment 

Education: 

• Bachelor’s degree in Marketing, Business, Technology, or a related field. Master’s degree or equivalent experience preferred 

Personal Attributes: 

• Visionary leader with a strategic mindset and the ability to foresee business needs 

• Exceptional problem-solving skills, with a focus on efficiency and scalability 

• Strong decision-making abilities and a results-oriented approach to Marketing Operations 

• Ability to foster a collaborative team environment and empower team members to excel 

• Resilient and adaptable, capable of navigating complex business challenges