Dirección At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured.
A place where you can bring innovation to life.
Our Infrastructure Marketing & Communications team is responsible for articulating IBM’s point of view, value proposition, and go-to-market strategies for our Infrastructure offerings and services in order to generate demand and grow market our market share.
YOUR ROLE & RESPONSIBILITIES
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM’s offerings and audiences we serve, to grow IBM Infrastructure. We are seeking a Product Marketing champion to drive the integrated value of IBM Infrastructure and its product portfolios for hybrid cloud and AI. It will involve understanding of the technology as well as buyer drivers and needs to execute marketing through IBM’s hybrid cloud global campaign.
Your primary responsibilities include:
• Collaborating to bring the IBM/product point of view to life through brand-to-demand campaigns.
• Articulating clear and concise messaging (internal and external), aligning audience needs with a differentiated message.
• Executing product content strategy and quality client-facing product deliverables (Demand Kits) for go-to-market tactics.
• Identifying client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to be used to strengthen messages in the market.
• Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
