DirecciónSelection process developed by matteria
Location and Work Mode
CDMX, México - Hybrid
Who we are
Sistema.bio is a dynamic social impact company, certified B Corp, that manufacture and distribute biodigesters across Latin America, Asia, and Africa, empowerment farmers to convert waste into renewable energy and organic fertilizer.
At Sistema.bio, we firmly believe that the transition to renewable energy, the reduction of global greenhouse gas emissions, and the adoption of regenerative farming are crucial for ensuring a thriving world for both current and future generations.
We manufacture and distribute high-quality, cost-effective biodigesters across Latin America, Asia, and Africa. Our biodigesters empower farmers to convert waste into renewable energy and organic fertilizer, allowing them to reduce their carbon footprint, increase productivity, and operate more efficiently.
Our impact
By providing access to innovative biodigester technology, Sistema.bio is dedicated to addressing the interconnected challenges of poverty, food security, and climate change.
We are on a mission to reduce 1% of global greenhouse gas emissions.
Purpose of the Position
Lead the company's marketing efforts by generating demand in Latin America, Asia, and Africa, been responsible for planning, executing, and overseeing international marketing initiatives aimed at our end-customers (farmers). Additionally, support Sales Channel Partners in creating joint marketing plans with Sistema.bio that target end-customers based on current market trends and competitor analysis.
Key Responsibilities
- Develop and execute the Global Marketing strategy and plans for farmers and funding partners, while collaborating with regional marketing teams to develop and execute their marketing plans, and product launches in regional markets.
- Lead market research and analysis to identify trends, customer needs, and competition in international markets. You will closely work with the Product Management team and R&D team.
- Support regional teams to create compelling and localized marketing content, including rural marketing and digital marketing.
- Collaborate with our sales channel partners to develop joint marketing programs and initiatives in order to maximize revenue through our joint relationships.
- Monitor global, regional, and sales partners campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights to improve marketing campaigns.
- Manage Global Marketing Budget to ensure maximum cost-efficiency.
Requirements and competences to work with us
Education
- Master's Degree in Marketing or any relevant field agriculture, or chemical engineering are highly preferred.
- Undergraduate Studies related to veterinary science, farm management, agronomy.
Experience
- 10+ years of experience in demand generation, lead generation or similar marketing experience with a strong preference for emerging markets/frontier country experience (i.e. such as in Latin America, Asia, or Africa).
- Experience with regional farmer-specific marketing channels in additional to standard digital tools such as social media and SEO/SEM are preferred.
- Experience marketing agricultural equipment and supplies in the Agricultural or AgTech sector is required.
Knowledge and Skills
- Strong understanding of digital marketing channels, content strategy, and campaign execution.
- Passion to build and execute on marketing strategies that drive significant leads.
- Proficiency in Microsoft Excel, Salesforce and other tools (such as Tableau and SQL) to drive insights using data and analytics.
- Interest in creative marketing approaches and in creating conversion-oriented content.
- Equally proficient in English and Spanish language.
- Experience working in a social impact organization is a plus (either for profit or nonprofit).
- Demonstrated sensitivity with Environmental stewardship.
Competencies
- Coaching Skills
- Decision Making Skills
- Leading Skills Public / Media Speaking Skills
- Self-Awareness Skills
- Strategic Thinking Skills
- Team Management Skills
Our team profile
Core Values/Organizational DNA:
- Passion
- Inclusivity and diversity environment
- Sustainability and Environment
- Collaboration: learning by sharing
- Resilience: adaptability and flexibility
- Collaborative work / horizontal structure
Key interests for working with us
- Renewable energy
- Reduction of global greenhouse gas emissions
- Conservation and Protection of the Environment
- Promoting resilience to climate change
- Regenerative agriculture
Reasons to join our team
- Passion and Purpose : Join a dynamic social impact company, certified B Corp and immerse yourself in an environment where passion, a strong mission and collaborative spirit Converge.
- Global Team, Local Impact : Be part of our incredible international team comprising over 360 colleagues across 3 continents. Experience the power of working together toward a common goal that transcends borders.
- Balance matters : We understand that your best work comes from a rested and healthy state. Embrace our commitment to work-life balance with a flexible and accommodating work environment designed to suit your needs.
- Embrace diversity : Join a vibrant workplace with colleagues representing more than 17 nationalities. At Sistema.bio, inclusivity and diversity are not just values; they are the essence of our culture.
- Grow with us : We foster a self-driven work environment that empowers you to actively contribute, develop your skills, and take ownership of your projects. Become part of our team of doers in a dynamic setting where there are numerous chances to grow and learn.
- Farmers are at the heart of what we do: Dedicate meaningful time in the field to develop a deep understanding of the needs and challenges faced by the farmers. Get ready to have your boots on the ground, making a tangible impact where it matters most.
Relevant details before applying for this vacancy
- Full-time position, based in Mexico City (Roma Norte).
- Hybrid work model.
- Flexibility.
- Growth opportunities and global project management.
