DirecciónJob description
To inspire and develop competence in in-store and digital communication that
completes and amplifies the shopping experience and range presentation through
IKEA visual and verbal identity thereby contributing to building consumers perception
of the IKEA brand in the local market as unique and consistent.
Qualification
Inspire and challenge store Graphic Communication co-workers to develop their Graphic Communication competence and all store communication.
Strengthen the uniqueness and consistency of the IKEA identity in in-store and digital communication.
Manage the process of creating and providing store communication that conveys the
benefits of the IKEA concept, completes and enhances range presentation using proven solutions, recommended principles, guidelines and national directions.
Implement and manage in-store and digital communication strategies and solutions
that support a convenient shopping experience using knowledge about life at home
and shopping behaviour in the local market.
Actively support the development and execution of the store business plan and department action plan with store communication initiatives that are focused on growing the business and supporting long-term profitability.
Transfer deep knowledge and competence about store communication in working together with the Com&In team and other store functions through exploiting commercial opportunities and understanding the impact of these actions on the financial results.
Contribute actively in the network of store graphic communicators and share proven
solutions with strong follow up to make strategic decisions to achieve commercial results.
Coach and support store Graphic Communication co-workers competence in securing
high standards of visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing all store communication.
Constantly up-to-date knowledge about home furnishing, Graphic Communication and retail design trends in order to support store Graphic Communication leaders in trainings and creative directions for the growth of Graphic Communication competence across the store.
Establish an open, collaborative working relationship with all functions in the store through transfer of knowledge based on regional guidelines and the IKEA visual and verbal identity.
More Information
Motivation :
The IKEA values truly reflects personal values.
A passion for fast-paced, future-oriented retailing and the IKEA product range.
Provide store solutions that improve peoples life at home and exceed visitors'
expectations of their shopping experience.
Passionate about developing people and personal competence.
Driven to exceed goals by helping the team succeed and develop.
Knowledge :
Knowledge of Range presentation the IKEA way (store media, display techniques,
store layout).
Knowledge of Home furnishing the IKEA way.
Knowledge of Store communication the IKEA way.
Knowledge of Life at home in the local market and the outcome of market research,
e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
Knowledge of trends that influence home furnishing and communication.
Deep knowledge in working with the Commercial calendar and store activities. The
work method for presenting the IKEA range.
Deep knowledge of Graphic Communication processes, including graphic design
software, video and print production tools.
Deep knowledge of IKEA mechanical sales system.
Deep knowledge of the IKEA concept and IKEA brand objectives. IKEA visual and
verbal identity.
Capabilities :
Ability to combine and identify commercial, aesthetic and practical skills.
Ability to create a trustful and creative environment.
A natural ability to move smoothly from assessing the bigger picture to seeing the
small details.
Build trust and communicate clearly with different people and groups of people in
various situations.
Good analytical and strategic skills.
Ability to steer the store business over the short-, mid- and long term.
Ability to influence and convince with clear communication and interpersonal skills
Ability to lead store co-worker in raising their knowledge and competence.
Ability to identify, initiate and transfer development and innovation opportunities
into tangible action.
