Marketing Sr Specialist

Marketing Sr Specialist - México

Who are we?

IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans

Our organizational purpose is to build a better world through financial inclusion, and we see the role Marketing Sr Specialist as being critical in shaping and persevering our organizational culture that is centred around our purpose. Recent strategic reviews across company have confirmed the necessity of building Strategic Sales Partnerships to bring us closer to our target customer segments and deliver scale and value that is sustainable.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results

You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

The role

Working as part of the Partnerships team, the marketing specialist's primary role is to create compelling and persuasive written content that effectively communicates a brand's message, values, and offerings, copywriting is a crucial element for this role, crafting text for various promotional materials, such as advertisements, websites, emails, social media posts, and more. The specialist will also ensure cultural appropriateness for the Mexican Spanish-speaking audience and provide guidance on content adjustments.

Moreover, the marketing specialist implements strategies to enhance brand awareness, generate leads, assists in event organization, manages content calendars, fosters collaboration across teams, and promotes continuous learning and improvement in marketing and localization practices.

The responsibilities

• Marketing Strategy: Assist in the development and implementation of innovative marketing strategies to increase brand awareness and boost product sales.
• Copy Review with Cultural Sensitivity: Ensure accuracy and cultural appropriateness in marketing materials, collaborate on content localization, and maintain consistency in language, tone, and style to enhance marketing campaign effectiveness.
• Sales Materials: Develop effective sales materials, including promotional ads, presentations, proposals, and informative documents.
• Event Organization: Assist in planning and executing both virtual and in-person events, ensuring smooth logistics and optimal attendee experience.
• Content Management: Manage content materials and calendars, track and report on performance metrics, and offer insights for optimization.
• Collaboration and Communication: Collaborate with cross-functional teams, communicate effectively with stakeholders, and coordinate the marketing materials approval process.

So, what skills, knowledge, and experience do you have?

• Marketing principles: understanding the fundamental concepts of marketing such as market segmentation, targeting, positioning, branding, and the marketing mix.
• Digital Marketing: Familiarity with digital marketing channels and strategies such as social media marketing, content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics tools.
• Trend Awareness: Keeping abreast of industry trends, emerging technologies, and changes in consumer behavior to adapt marketing strategies accordingly and stay competitive in the market.

• Project management: Ability to manage multiple marketing projects simultaneously, set timelines, allocate resources, and coordinate with cross-functional teams to ensure successful campaign execution.
• Content Creation: Skills in content creation across various formats such as blog posts, social media posts, videos, infographics, and email newsletters. This includes knowledge of storytelling, copywriting, and graphic design principles.

• Marketing Technology: Familiarity with marketing automation tools, customer relationship management (CRM) systems, email marketing platforms, and other marketing technology solutions to streamline processes and optimize marketing efforts.
• At least 1 year of experience in Marketing.
• Preferably marketing experience gained in e-commerce sector, financial sector, or B2B sales related company.
• Fluent in verbal and written business English.
• Marketing-related university education.
• Creativity in developing marketing strategies, campaigns and content.
• Strong communication and interpersonal skills to effectively collaborate with internal teams and build strong campaigns.
• Adaptability and resilience to navigate and thrive in a dynamic environment.
• Eagerness to learn and enthusiasm to embrace new opportunities for acquiring knowledge and skills.

What we can offert you 

• Work with the best team in a startup environment
  
• Hybrid working model
• Work Leave Permissions additional to the Law
• Work Life Balance Program with different initiatives
• Free Lunch once per week
• Various team building events throughout the year
• Unlimited online Medical Attention, Psychological and Nutritional Advisory
• Self – care

Sounds good?

If your answer is yes, please send us your CV.

Only short – listed candidates will be contacted. All short – listed candidates will be invited to do an initial online screening as part of the recruitment process.

IPF Digital México is an Equal Opportunity Employer, and we value diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from diverse cultures, perspectives, skill, and experiences within our workforce.

All employment will be based on merit, competence, performance, and business needs.