Senior Marketing Technology & Data Consultant

Senior Marketing Technology & Data Consultant page is loaded

Senior Marketing Technology & Data Consultant

Apply locations Mexico City, Mexico posted on Posted 2 Days Ago job requisition id R0000243233

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition

Works between marketing teams and technical teams to lead strategic development and adoption of marketing technologies and processes. This role typically has moderate-expert level expertise on marketing technologies, marketing data, and digital marketing acumen. 

Responsibilities:

• Develops strategies related to marketing technologies and digital marketing process excellence to improve marketing performance.

• Leads efforts in developing Marketing Technology roadmaps based on business requirements and marketing performance measures.

• Leads creation, analysis and validation of business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases across moderate to complex needs. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.

• Consults with marketing teams with the usage of marketing technologies to improve marketing performance to achieve business objectives.

• Is a deep subject matter expert in the development and delivery of content for Marketing Technology, marketing data and digital marketing process adoption.

• Represents the business in Marketing Technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating the Marketing Technology backlogs based on business requirements.

• Leads medium to large projects, with moderate to high complexity related to Marketing Technology and/or data development and adoption.

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
 

Desired Qualifications:

• Bachelor's Degree or equivalent work experience

• Ability to manager multiple projects simultaneously

• Working with multiple dealers and/or customers

• Technical background with understanding of systems and how they interact

• Data Architecture experience is a plus

• English Advanced

• PortugueseBasic

• SpanishAdvanced

*No sponsorship

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Posting Dates:

February 2, 2024 - February 12, 2024

Caterpillar is an Equal Opportunity Employer (EEO).

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