After Sales Marketing Manager

About Our Client

Our client is a leading OEM (Original Equipment Manufacturer) in the automotive industry known for their innovative and highquality vehicles With a strong commitment to customer satisfaction and aftermarket services they are seeking an experienced After Sales Marketing Manager to join their team This role is pivotal in developing and executing marketing strategies to enhance aftersales service offerings and customer engagement

Job Summary

As the After Sales Marketing Manage r you will lead the development and implementation of marketing initiatives aimed at promoting aftersales services parts and accessories You will work closely with crossfunctional teams to drive brand loyalty increase customer retention and maximize revenue opportunities within the aftersales division

Key Responsibilities

• Marketing Strategy Develop comprehensive afterSales Marketing strategies and plans to promote services parts and accessories to existing and potential customers
  
• Campaign Management Plan and execute marketing campaigns promotions and product launches ensuring alignment with business goals and budget constraints
  
• Customer Engagement Develop strategies to enhance customer engagement and satisfaction including loyalty programs feedback mechanisms and personalized communications
  
• Digital Marketing Oversee digital marketing efforts including website management email marketing social media and online advertising to drive traffic and conversions
  
• Content Creation Create and manage marketing content including product descriptions blog posts videos and other collateral materials
  
• Market Research Conduct market research and competitor analysis to identify trends opportunities and areas for improvement
  
• Data Analysis Analyze marketing data and key performance indicators (KPIs) to measure campaign effectiveness and make datadriven decisions
  
• Budget Management Manage the marketing budget efficiently ensuring costeffectiveness and ROI on marketing activities
  Collaboration Work closely with the sales aftersales and product development teams to align marketing efforts with business objectives
  

Requirements

• Bachelors degree in Marketing Business or a related field Masters degree or relevant certifications are a plus
  
• years of experience in marketing with a focus on afterSales Marketing in the automotive industry preferred
  
• Strong understanding of marketing principles strategies and tactics
  
• Proficiency in digital marketing tools and platforms
  
• Excellent communication and interpersonal skills
  
• Datadriven mindset with the ability to analyze and interpret marketing data
  
• Creative thinking and problemsolving abilities
  
• Strong project management skills

Benefits

• Competitive salary of $ per month
  
• Performancebased bonuses
  
• Comprehensive benefits package including health insurance and retirement plans
  
• Professional development opportunities
  
• Employee discounts on our clients OEM products
  
• A supportive and collaborative work environment
  

Bachelor 's degree in Education, Automotive Technology, or a related field. Master 's degree or relevant certifications are a plus. 3+ years of experience in training and development, preferably in the automotive industry. Strong understanding of automotive systems and technologies. Excellent presentation and communication skills. Ability to create engaging and interactive training content. Proficiency in training software and tools. Detail-oriented with strong organizational skills. Ability to work independently and collaboratively within a team.