Brand Manager – Diabetes, Uk And Roi

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Brand Manager – Diabetes, UK and ROI
Basingstoke

Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism.
Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines. For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves.
Make this your new and exciting career move!

The Role

There is no better time to join Lilly Diabetes as we expect substantial brand growth in the coming years by exceptional execution of core strategy.  In this highly visible marketing role, you will lead a diverse cross-functional team, responsible for delivering against the UK and ROI financial and operational plans. Success will be achieved through building a culture of trust, empowerment and accountability within the brand team. The role will also involve venturing into new markets for Lilly, requiring a strong history of marketing strategy execution.

The Person

Key Responsibilities:

• Lead with, and ensure adherence to, integrity and compliance in all that we do
• Develop a strategy for new market opportunities
• Manage the brand’s UK and ROI operational plan delivery
• Ensure execution excellence
• Solutions developed should enhance the customer experience by utilising multichannel engagement (MCE)
• Monitor and track performance/operational spend and be able to report back
• Partner with cross functional teams to ensure brand success
• Always seek commonalities and opportunities for replication, to help reduce volume of work and maximise efficiencies
• Model leadership with a particular focus on the common purpose and expectations

Objective 1: Brand Strategy Development

Strategic Brand Development

• Active support in the development of overall strategy, Integrated Customer Planning (ICP), and input to Lilly Business Plan
• Produce forecasts based on various market scenarios
• Understand, anticipate and adapt to changing market dynamics and their impact on the brand
• Planning an execution using different tactic/channel (MCE- and Touch Point plan)
• Demonstrate collaboration with an inclusive attitude and coaching style of communication

Support for Field-Based Personnel

• Maintain relevance by going on field rides to understand sales professional and HCP experience
• Develop strong partnerships and engagement with sales representatives, particularly with Brand Ambassadors

Marketing and Medical Interactions 

• Understand the clinical development strategy for the brand
• Work closely to develop a patient centred strategy for new markets
• Provide the customer and market perspectives to Medical
• Translate complex medical information into actionable marketing strategies and tactics.

Objective 2: Brand Operations Management and Oversight

Be a passionate advocate for the brand

• Foster positive relationships between the brand team, cross functional teams and the sales force
• Responsible for management of UK and ROI project budgets and associated operating expenses
• Ensure that brand team activities meet timelines for execution as laid out in project plans
• Responsible for understanding, implementation, and adherence to company policies, processes and external obligations, as applicable
• Responsible for monitoring and reviewing the success of operational deliveries.

Skills and Experience Required

• Knowledge of Diabetes or equivalent major disease area
• Technical marketing knowledge
• Experience with PromoMats or similar system
• Team leader - ability to lead with and without authority
• Enthusiastic, curious and flexible with high learning agility
• Strong cross-functional working experience
• Self- motivated and able to prioritise
• Enthusiastic- ability to energise and motivate others
• Strong team player
• Strong project management skills
• A solid compliance mind-set and demonstrated integrity on the job
• Analytical skills; analysing sales figures, market conditions and competitor performances
• Ability to be in the Basingstoke office 3 days per week

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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