Category Development Manager

Category Development Manager - OTC page is loaded

Category Development Manager - OTC

Apply locations Mexico City Artz Pedregal Flex Field Worker - BRA (Rio de Janeiro) time type Full time posted on Posted 5 Days Ago job requisition id 518965

Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The Category Development Manager supports top local markets in LATAM to develop the customer-facing category strategy and category tactics to deliver category growth with our customers. You will work closely with BU Marketing team, Global Customer and Channel Directors & Local markets, adapting and localising materials to capitalise on the local category growth drivers. You will also use Shopper Science Lab (SSL) tools & technologies as key enabler of your work & embed this way of working in local markets as business as usual.

The Category Development Manager creates, future thinking, growth enabling category selling stories that can be taken to key customers to position ourselves as partner of choice to grow their categories.

Good understanding of the category value drivers of each will be needed, with science & creativity on how to deliver these across channels. The final deliverable will be inspiring, future thinking Category stories, that can be taken to key customers, to convince them we are partner of choice to grow their categories.

The role will be hands-on, both strategic & operational to ensure that our key market/category cells are leading edge for Category Management with our Customers & driving category growth in the marketplace.

Key responsibilities

· Engaging with identified local and regional market/category cells to understand Category issues & opportunities to drive category growth.

· Localising Global Category Value Drivers to identify size of prize for each one & prioritise which ones to activate by channel/customer, including DCom Channel

· Design strategies & working with local market/category cells to localise the strategy, using a mix of global & local insights.

· Partner with Marketing Cat leads to drive Brand Planning process by channel liaising with Trade marketing, sales and rest of Comex leads

· Use shopper drivers by channel to design fit for purpose channel strategies, portfolios and PPA pipeline working closely with Marketing Cat lead and CBIA.

· Develop and have an updated PPA strategy across key BMC aligned to price tiers, shopper, and channel opportunities.

· Developing tactics across the 6P’s to execute the category value drivers eg. PPA, Range, space, merchandising across channels including DCom.

· Embedding insights already available into the category stories & identifying the insight gaps, where Shopper Science Lab can step in to support.

· Using the tools & technology to support the creation of category tactics eg. Developing optimum layout & flow for the category, conducting portfolio analysis to identify the tail.

· Monitor & measure the impact of the changes in market & create best practice library to share learnings across the region.

· Build capability of Category Development skills in local markets.

Qualifications and skills

· Leadership, ability to lead vs execute, ability to influence/ change agent to work with broader teams

· Experienced in category management, ideally multi-markets, track record of driving strategy and delivery and driving growth.

· Expert in merchandising, assortment/planning with retails and cross-channels (Modern, Pharmacy, Ind. Ch and Dcom)

· Experienced in FMCG/consumer goods industry.

· Experience of gathering & digesting several sources of insight & turning it into concrete profitable actions.

· They must also have experience of setting merchandising visions & conducting range reviews with customers.

· The candidate for this role needs to be highly collaborative, a good communicator with a positive ‘can-do’ attitude. They will be dealing with senior internal & external stakeholders.

· The person must be a great influencer so there will be a high need to champion CatMan & change processes & behaviours.

· Marketing or trade marketing experience are preferable.

· External mindset: Focus on market share gain

· Strong analytical skills

Care to join us. Find out what life at Haleon is really like At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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