Experiential Marketing Analyst

Job Description - Experiential Marketing Analyst (24005869)

Experiential Marketing Analyst - 24005869

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Make your mark on one of the most iconic global brands

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex .

Lead the way: Experiential Marketing Analyst

This position is a role that will help to lead American Express Premium Products Experiential & Access Benefits: from event’s strategical conception through its execution as well as access usage, product’s communication and ensuring The Centurion Lounge will bring marketing strategies to live.

This role will ensure American Express remains pioneer in industry – by creating emotive and enriching experiences that can differentiate our brand, to create loyalty and engagement with Cardmembers.

The successful candidate will be a passionate PR or marketer who understands how to create strategical alliances with brands and partners, can analyze data and benchmarks to provide outstanding customer service and creating unexpected events that meet high luxury quality expectations.

How will you make an impact in this role?

• Key for assisting and creating research for new experiential experiences in Premium Products Marketing strategy.
• Develop and execute communication plans for Experiential events via email marketing and owned digital channels.
• Follow up of different marketing efforts with communications agencies, in an end-to-end process, from brief to its launch.
• Prepare marketing activity reports and metrics.
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
• Drive communication excellence through review, implementation, and audit of Marketing Review Process. Deep follow up in internal process approvals and responsible to review with Legal & Compliance partners.
• Right follow up with production agencies to events launch briefs, deliverables, and execution.
• Negotiation with external partners and understanding how sponsorship deals can be created.
• Ideation and follow up of new partners collaborations.
• Experiential events for Premium Products execution, attendees’ management and logistics and planning.
• Annual budget tracking as main lead.
• Ensure correct tracking for each experience: budget tracking, recommend to a friend surveys, benefits and access tracking.

Required Skills & Qualifications

• Experience as Marketing Analyst, PR, communications or communication or experiential agencies job roles.
• English as a must while working with local and global teams.
• Excellent communication and presentation skills, ready to train others.
• Deep understanding of budget tracking, excel usage and can train others.
• Experience in luxury is a plus, but not a requirement.
• Self-Driven and quick learner.
• Project management skills to launch media, planning, and experiential event deployments.
• Prior relationship management with marketing agencies, specially production agencies.
• Adaptability: maintains performance level under pressure.
• Communication: conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem solving and decision making: identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives solutions, solve problems, and choose a course of action.

Preferred Skills & Qualifications

• Bachelor’s degree (or equivalent) in marketing, PR, communications or experiential events
• Experience in budgeting and forecasting.
• Can train others to create clear and powerful marketing & media briefs.
• Can train others to plan, create and execute experiential events and partnerships treatment with other enterprises and brands.
• Has worked in experiential events prior to this job.
• Proactive, with team spirit to ensure internal needs and create brand's culture with agencies.
• Teamwork is a must.
• Client management prior to this job.
• Proven track record of driving results in a fast-paced and constantly changing environment.

Minimum Qualifications

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Job

Job

Marketing

Primary Location

Schedule

Schedule

Full-time

Job Posting

Job Posting

Apr 10, 2024, 3:02:02 PM - Apr 18, 2024, 3:59:00 AM

At American Express, you'll be recognized for your contributions, leadership, and impact - every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Additional Note for US Applicants: American Express does not currently utilize the AI capabilities of its application management platform in making employment decisions.

If you have a disability and would like to request an accommodation in order to apply for a position you may contactus by clicking here . Please indicate if you would prefer a response via email or phone. US applicants may also contact us by usingthe US Toll Free number .