Brand Manager - Crohn's Disease

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Role Overview:

Reporting to the Associate VP Specialty Care UK & ROI, the Crohn's Brand Manager will spearhead the market preparation and strategic direction in the UK. The Brand Manager will play a crucial role in understanding the Crohn's disease market landscape, competition, key stakeholders, and their needs while localizing the global brand strategy. Collaboration with various functions including PRA, Medical, Sales, OCE, Operations, Regulatory, Finance, E&C, Corporate Affairs, Supply and IBU. This position aims to maximize Lilly by fostering a culture of collaboration, trust, empowerment, and accountability within Team Lilly.

Key Responsibilities:

1. Leadership and Collaboration:

• Build trust, motivate, and influence decision-making within the Brand Team.

• Champion cross-functional collaboration

• Foster innovation, resilience, and a solution-oriented mindset.

2. Brand Strategy Development and Management:

• Develop insights-based marketing strategies and plans tailored for the Crohn's disease market.

• Localize global brand strategy and core messaging based on deep market understanding.

• Collaborate with the MCE team to optimize customer engagement through an omnichannel approach.

• Anticipate market dynamics and adjust brand strategy accordingly.

• Partner with the PRA team to align on brand access strategy.

3. Brand Operations and Execution Excellence:

• Ensure compliance with company policies, processes, and external obligations.

• Oversee content management and compliance in Veeva.

• Drive execution excellence in launch readiness plans and customer engagement.

• Identify opportunities for simplification and automation.

• Facilitate effective customer dialogue for continuous improvement.

4. Thought Leader Engagement and Endorsement:

• Actively engage with key Thought Leaders to build long-term relationships and strategic partnerships.

• Collaborate with the National Therapeutic Advisor for Thought Leader engagement.

5. Partnership with the Medical Team:

• Execute Thought Leader engagement plan.

• Provide market perspectives to Medical.

• Translate medical information into actionable marketing strategies.

6. Support for Field-Based Personnel:

• Build collaborative relationships with the sales team.

• Develop strategic content for sales and KAMs meetings.

• Gain insights through field visits to understand the sales and patient experience.

Required Skills:

- Marketing experience in the pharmaceutical/biotech industry.

- Strong compliance mindset and integrity.

- Proven leadership and project management skills.

- Ability to collaborate and influence stakeholders.

- Results-oriented with a sense of urgency.

- Excellent interpersonal and communication skills.

- Business acumen and ability to identify growth opportunities.

- Veeva coordination skills (training provided).

Traits:

- Positive attitude and winning mindset.

- Comfortable interacting with Thought Leaders.

- Decisive, self-driven, and resilient.

- Flexible and curious.

- Demonstrates sound judgment.

Additional Skills/Preferences:

- Sales or medical engagement experience.

- Knowledge of OCE practices.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly