DirecciónAs a Business Development Manager, you will report to the Managing Director for Latin America. Your primary focus will be on selling subscription-based data products, custom research (ad hoc), and data extracts, all derived from YouGov's syndicated audience and brand tracking products, Profiles and BrandIndex, also known as Plan & Track.
This role encompasses three key areas of responsibility:
Commercial
- Identify and seek new business primarily with advertisers, media agencies, brands, sports properties (and related businesses), and government sectors to drive business growth and achieve revenue goals.
- Proactively look for ways to shorten the sales cycle, making acquisition faster and at a lower cost.
- Develop and deliver compelling business proposals through a deep understanding of the customer and their business.
- Conduct effective negotiations and close new deals by understanding the value of YouGov's connected data.
- Sell products and services to existing customers.
Customer Loyalty
- Collaborate with customer service to ensure existing customers are happy and satisfied, resulting in positive evaluations, referrals, testimonials, and minimizing churn.
- Introduce new ideas, highlight special studies, custom analysis, elective subscriptions, or new services to potential and existing customers.
- Collaborate with different internal teams within YouGov to ensure customer expectations are met, further minimizing churn, and creating additional sales opportunities.
Operational
- Maintain a strong portfolio of potential new businesses, manage the sales pipeline, and provide accurate and well-informed sales forecasts.
- Manage leads provided by various marketing activities both inside and outside Mexico.
- Participate in the annual planning and various key moments in the fiscal year.
- Contribute to the creation of sales and marketing materials, such as whitepapers, newsletters, presentations, data sheets, social media posts, etc.
Qualifications, Skills, and Experience
- We value skills more than previous experience.
Desired Competencies
- Intellectually curious, with a strong interest in problem-solving using data to tell stories.
- Enthusiastic, a willing and fast learner with a desire to succeed.
- Strong communication skills and the ability to create a persuasive narrative.
- Uncompromising attention to detail.
- Excellent time management skills.
- Effective team player, willing to collaborate with teammates and clients.
- Persuasive negotiation skills to ensure customer needs are well-balanced internally and externally.
- Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams.
Requirements
- Proven track record of profitable growth.
- Candidate should have an interest in the market research industry.
- Bachelor's degree or higher. A degree in marketing or research is an advantage (e.g., economics, psychology, business, marketing, market research, analysis, etc.).
- Proficient knowledge of Microsoft Office Word, Excel, and PowerPoint.
- Fluent in English and Spanish.
- Availability for occasional travel.
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 24 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
