Consumer Engagement Marketing Manager

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, Omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. Your ‘day to day’: The purpose of this role is to build outstanding consumer experiences in on premise, direct retail and pop-up stores building a strong brand equity that drives long term profitable growth & word of mouth for IQOS in Mexico. Increase brand awareness, power index, and NPS. Increase experiential channels share of sales. Innovate in brand experiences for On Premise and Retail. Build long lasting relationships with On Premise, accounts, retailers, and agencies. • Design a holistic brand experiential strategy for On Premise, and retail channels. Including the ideal consumer in - store journey per type of venue, create differentiated activities to attack numerous consumer occasions in channels, and commercial partnerships. • Design the total experience for On Premise, and retail channels. • Execute in partnership with agencies, and the commercial operations IQOS brand activations in On Premise, and retail. • Measure and optimize brand activations to maximize sales and consumer exposure. • Connect channel experiences with content partners, social, and other communication channels. • Find commercial partnerships that delivers joint experiences for IQOS communities. • Budget management of experiential and retail channel experiences. • Establish the target, type of venue, occasion, and the shopping mission that needs to be impacted by the brand in each channel. Who we’re looking for: • Business administration and/or Marketing degree • '8-10 years of experience in sales, trade marketing, or marketing. • Capability to manage BTL agencies, and knowledgeable of the On Premise top accounts in the Mexican market place. • Ability to work in cross functional teams with social, content partners, PR, and communications. • People Management and coaching. • Agency briefing, and concept development. • Proficient English • Negotiations skills • People Management • Sales experience is a must as we need a person that understand their commercial counterpart. What we offer: Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future.