Content Manager - Knowledge In Consumer Accounts

Back to careers Community Manager - knowledge in consumer accounts Mexico City, Mexico

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. 

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. 

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

Hogarth is looking for a Community Manager / Copywriter 

The Role:

The Community Manager is in charge of uploading content, monitoring, moderating social networks and addressing queries from the audience. It feeds the team if opportunity a specific subject within social platforms.

Duties:

Copywriting and creation:

• Produce a variety of written content for copy out and copy in for different social media platforms.
• Act as a copy editor for fellow Community Managers by verifying adherence to guidelines, correct spelling, proper grammar, and correct addressability to the audiences.
• Recommend art optimizations and collaborate with liquid designers to generate assets to be posted.
• Generate monthly post grids for planned publications.

Community Engagement:

• Encourage the community with imaginative and passionate ideas.
• Monitor page performance across all platforms.
• Manage the content library, specify the publishing schedule, select the next videos to be posted, and delegate tasks to the appropriate personnel.
• Coordinate with editors to ensure the relevancy and regularity of video content.
• Develop engagement, reach, and views strategies to drive growth.
• Be proactive and quick to take initiative, identifying trends and quickly assessing whether the brand should participate.
• Provide follow-up and attention to the user to increase and strengthen the interaction and loyalty with the brand.

Post Creation:

• Proactively search and refresh content for social media.
• Track and analyze the performance of successful posts, aiming to become an expert in choosing and experimenting with the most effective content for the topic.
• Responsible for quality control checks before posting any content.

Data Analysis:

• Optimize creator performance over a long-term period.
• Ensure that your pages perform effectively across multiple social media platforms such as Facebook, Instagram, Snapchat, TikTok, YouTube).
• Utilize the data accumulated from your analyses to define and refine your content strategies.
• Review along with media agency the media plan and paid media implementation plan to build communication grids and recommend optimizations and opportunities.
• Work along with social media strategists and data analysts to obtain reports and information for optimization.

Requirements:

• 2+ years of experience working and collaborating in teams within the industry.
• 1-3 years in social media managing.
• Proven Creative experience in print, digital and TV.
• Write and edit copy with attention to readability, usability, and conformance to brand styles
• Proven experience of developing relationships and interacting with clients
• Proactive in driving self-learning and skills improvement through training and keeping abreast of industry changes
• Experience using social media management tools such as Sprout Social, Sprinklr, Hootsuite

Skills:

• Confident in formation and delivery of presentations to Clients
• Strong organizational skills and attention to detail
• Ability to work in a fast paced, professional and team environment
• Excellent verbal and written communication skills
• Possesses strong interpersonal skills
• Desirable experience within food advertising and communication
• Passionate for technology and innovation

We are a 100% open and diverse company, which is why we want our talent to be recognized for their skills and not for factors such as race, religion, sexual orientation, gender identity, or any other aspect. We are committed to inclusiveness and celebrating diversity.

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Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. 

We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.

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