DirecciónJr. Brand Manager Similac
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Mexico City corporate offices in the nutritional division.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
As Jr. Brand Manager, you’ll support the execution of omni-channel marketing plans that achieve volume, organic growth, market share and profit objectives in line with the overall business priorities. Support the implementation of the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing activities, and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands. Develops and manages relationships and communications with internal and cross-functional partners and external customers.
What You’ll Do
- Analyze and monitor brand and competitive performance to identify new opportunities and potential risks to the business; evaluating secondary and primary data to develop holistic understanding on business and market influencers.
- Participates in the planning processes of the Brand, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.
- Lead and executed marketing activities and strategies as assigned as part of the Brand Team.
- Implements digital activities as part of marketing campaigns (e.g., Facebook ads, email, SEO, SEM, display, social and cross-media advertising).
- Partner with e-commerce team to develop profitable growth plans that integrate into retail brick and mortar customer strategy.
- Partner with Market Research on studies that are needed to better understand internal and external business drivers and make decisions on brand plans.
- Remains on budget in the implementation of in store activities, as assigned, including point of sales materials and promotions; works with S&OP team to help manage and monitor demand forecast and supply choices.
- Assists in the creation of point of sales material (including budget, logistics, distribution, assortment, etc.).
Funtional Competencies
- Leverage an integrated, omni-channel approach to ensure that key customers engage with Abbott Nutrition Brands at critical touchpoints and moments along the customer journey
- Employ on-going data analysis to evaluate the success campaign and marketing plans and other initiatives, and overall performance
- Utilizes financial data to diagnose and analyze business strengths and weaknesses; identifies the implications for potential strategies; keeping a financial perspective in the forefront when making strategic decisions.
- Anticipates, mitigates, and manages obstacles, resistance, and conflict that might compromise timelines and delivery
- Maintain open communication within and across teams through consistent feedback, expectation management, and regular collaboration
Required Qualifications
- B.S. in Marketing, sales, businesses or similar.
- 4+ years of experience as Brand Manager in OTC products.
Preferred Qualifications
- 2+ years of experience eCommerce
- Role-model ethical behavior by demonstrating integrity and transparency.
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an
Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
