DirecciónPurpose & Overall Relevance for the Organization:
Ensure achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Develop the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.
Key Responsibilities:
- Ensure integration in designated countries of AM into the global KAM Excellence process: AFB > SBP > JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with commercial department
- Increase adidas business and KA brand share in designated countries, through close and strong collaboration with local teams
- Guarantee brand leadership among our Key Accounts through optimal planning and execution of all key Account Marketing elements
- Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial department
- Tracking and revision of the AMEP process calendar with assigned countries.
- Develop with countries' counterparts competitive Account Marketing Plans designed specifically for our Key Accounts, based on the STAPs and JAPs (developed and provided by the commercial team); focused on improving both sell in and sell out, ensuring quality growth
- Foster correct, updated and on-time delivery of necessary commercial input, such as KA's AFB, SBP and JAP, in order to facilitate all tools for AM plans creation
- Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account
- Align local Key Account Plans with overall Global/Regional in-line strategy
- Monitor implementation and results/ROI of Key Account Marketing activities as outlined in the Account Plans
- Budget implementation and control (MWB,SWB,CAPEX) according to the objectives in the Account Marketing Plans. On-time communications of Target Adjustments and Overspend to finance team
- Prepare and hold with markets impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces
- Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, SPOMA, Product and Digital) and brief them with the specific needs related to the season.
- Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy
- Serve as main contact with regional agencies to implement efficient and profitable AM plans.
- Establish regular AM best practice sharing with other countries in LAM
- Provide all necessary tools to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI
- Ensure the development, implementation and monitoring of the KA's Digital Strategy, according to the brand and WHS channel priorities
Key Relationships:
Knowledge Skills and Abilities:
- Experienced in job and fully qualified/trained
- Combined broad theoretical and practical knowledge incl. company policies and practices
- Strong competence with various tools, procedures, etc
Requisite Education and Experience / Minimum Qualifications:
- 5 years experience
