DirecciónJob Title: Marketing Manager Schools Segment
Salary: competitive
Location: Mexico City
Contract: Full time, Permanent
Join Cambridge to drive marketing campaigns of learning and assessment material for the Schools segment, establishing a constant dialogue with the educational community helping to achieve their goals and understanding their needs.
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
About the role
We are looking for a Marketing Manager who will be responsible for developing and implementing fully integrated marketing campaigns that align with the marketing plan for the Schools sector, stand-out creatively, and engage target audiences. This manager will ensure Commercial teams are well equipped from a sales enablement perspective and collaborate closely with them to raise awareness and drive demand for Schools propositions
Key accountabilities of the role include:
- Build an understanding of customer needs and pain points, market challenges, opportunities, and competitor activities in the sub-sector to inform the development of campaigns and tactics that successfully engage target audiences and meet objectives.
- Create, implement, and continuously review a range of integrated marketing campaigns.
- Collaborate with Propositions colleagues to understand how campaigns and tactics should position relevant propositions via carefully crafted messages based on customer insights
- Work with Data & Channel excellence colleagues to optimise the execution of campaign delivery, continuously measuring results to inform and progress onward activity
- Liaise with sector Marketing and in-market Commercial colleagues to ensure relevant tools and training are in place to support the sales process
- Manage relationships with internal and external delivery partners to ensure campaigns and tactics are delivered on brand, on brief and on time, and that they clearly demonstrate return on marketing investment (ROMI)
- Collaborate with Propositions colleagues in conducting local research and pilots
About you
We seek a highly motivated Marketing Manager Adult Segment to join our Mexico and Central America Marketing team that has the following qualifications:
Essential knowledge/qualifications
- Educated to degree level or equivalent experience
- Knowledge and experience of English Language Learning and/or assessment marketing and customers
- Fluency in English
Essential skills
- Customer focussed
- Insights driven and results oriented
- Creative, innovative, and collaborative
- Project management skills
- Excellent communicator
- Excellent copy writing
- Relationship building skills
- Confident speaker and presenter
- Digitally literate with a solid understanding of the digital media mix
Essential Experience
- Experience in English Learning and/or Assessment in marketing communications or product marketing
- Leading on integrated marketing campaigns that have delivered commercial value
Rewards and benefits
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits.
We also offer flexible and hybrid working options from day one. We will consider any work arrangements if you wish to work flexibly or require adjustments due to a disability.
Ready to pursue potential? Apply now.
We review applications on an ongoing basis, with a closing date for all applications being 03 April 2024 and interviews are scheduled to take place w/c 08 April 2024
Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities
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