DirecciónSenior Diffusion & Media Marketing Manager
The Senior Diffusion & Media Marketing Manager contributes to the creation of the PPG Comex strategy to communicate with different audiences by reaching sales and organizing the different levels of communication: inspiration, entertainment and education. You will lead an excellent-quick and dynamic implementors team, who met the strategic requirements while they maximize budgets and meet timelines by challenging the media planning and influencers marketing by having a vision for performance and qualitative plans. This job is located in Mexico City and reports to the Brand Director.
Key Responsibilities
• Define the diffusion strategy for company, leading media, sponsorships, events and influencer marketing and collaborating with the areas to have a coordinated effort plan in the company.
• Define annual diffusion strategy as a response of the business objectives.
• Media: you will need to define plans that met the strategy need and indicators: national plans, help build regional plans and develop a hub to help our concessionaires build better plans.
– Media Indicators and build a norm for our company (TV, magazines, radio, cinema, and billboards).
– Coordinate creativity needs and material development process for each media partner.
– Control and monitoring of a media buying budget per event or type of projects.
– Define campaigns based on the business strategy requested through the marketing partners.
• Sponsorships: Select main sponsorships for the brand that met the business objectives. Negotiate the in totally agreement on procurement and accomplish them in time and brand quality.
• Influencer Marketing management with clear annual plan and brand Indicators, in total agreement on omnichannel direction.
• Manage customer relationships, engaging them in value-added activities.
Qualifications
• 6-8 years experienced managing media, events and agencies (managing national brands with regional reach, budget management, execution, creativity, negotiation and management of different projects simultaneously).
• Bachelor´s Degree and knowledge of Mexico media market
• English advanced
• Availability to travel 25%
Benefits such as salary, medical insurance, life insurance, between others will be discussed in the process. #LI-Remote
About us:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are "One PPG" to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday – everyday.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email .
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.
My Profile
Create and manage profiles for future opportunities.
