Senior Manager - Digital Marketing Scrum Master

Site Name: Mexico City Torre Mitikah
Posted Date: Feb 29 2024

We, Accelerator team, are a diverse Digital Marketing team of x-functional talent who are creative, innovative, and accountable for commercial impact. The Global Accelerator is a vital pillar of this organisation, executing digital-only customer experiences across the GSK portfolio across the globe with no local sales, marketing & medical resources. We are looking for an experienced and passionate individual to act as our Digital Marketing Scrum Master for our LATAM markets, helping to deliver impactful customer experiences across the relevant GPS / LOCs through an exciting opportunity, that will in turn see the successful candidate acquire new omnichannel skills and experiences that will support their onward career development aspirations.

The Digital Marketing Scrum Master role within the Global Digital Accelerator is a lynch pin to support the full x-matrix team e.g. Global strategy teams (Marketing and Medical), Regional CX Directors, Cx Delivery Managers, Medical Affairs Managers and key stakeholders across Global GPS teams, the Region & LOCs. The Digital Marketing Scrum Master is critical to coordinate and organise the team using agile methodologies, manage communications, solve problems and deliver great user journeys and ultimately customer experiences across our varied campaigns. The role of the Digital MarketingScrum Master will be to bring industry Digital Marketing practices to this omni-channel marketing team leading all Scrum ceremonies, remove impediments and shield them from external distractions. A Scrum Master is a personal coach for team members and innovators who constantly seek ways to improve team experience and user journey delivery applying design thinking principles & agile marketing.

Your Responsibilities:

This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:

• Guide the team and organization on how to use scrum & agile practices and methodologies within Digital Marketing landscape
• Bring innovation in the space of Customer Experience and Digital Marketing
• Lead daily scrum, sprint review, and planning meetings in a way that ensures full team engagement
• Supports Global Cx Lead, Regional CX Directors to work with Brands on release planning
• Supports the Regional CX Director to successfully track spend vs budget, overseeing invoice management of third parties
• Removes impediments (e.g., cultural barriers, logistic challenges)
• Fosters close cooperation across all team members, encourages cross-training and supporting each other
• Leads communication and collaboration inside and outside the team
• Shields the team from external interference and ensures the team is fully functional and productive, liaison with third parties and keeps bringing outside in - industry perspectives.
• Fosters self-organization and growth within the team, Generates agile mindset through conversations, coaching, and role-playing exercises
• Builds a trusting and safe environment where problems can be raised without fear of punishment

Why you?

Basic Qualifications:

We are looking for professionals with these characteristics to achieve our goals:

• At least 5+ years of experience with Digital Marketing, Customer experience, Pharma product management
• Bachelor´s Degree in Marketing, Business or related
• Advanced English (C1)
• Strong communication skills with ability to communicate complex messages and teach new concepts
• Able to resolve conflicts within the team before they become an issue – strong mediator
• Active coach and mentor whose goal is to grow and maximize the team’s potential
• Experience in pharmaceutical industry
• Understanding of digital & technology
• Brings a high-energy and passionate outlook to the job and can influence those around her/him
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace.

Preferred Qualifications:

However, if you have the following, it would be a plus:

• Business degree, MBA preferable
• Having the understanding of agile marketing principles is a plus

If you feel this is your next career move, please apply up to January 4th, 2023.

Why GSK?

Uniting science, technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing.So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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