DirecciónDoctoralia is the leading platform that connects Health Specialists with Patients through our website and applications. We are a SaaS company that provides solutions to digitize the health sector.
The mission of this position is to drive customer engagement and loyalty through innovative marketing strategies. Leveraging your expertise, you will contribute to enhancing the customer experience, promoting customer retention, and strengthening Doctoralia's position as a trusted healthcare platform. Your role is pivotal in crafting and executing marketing initiatives that resonate with our diverse user base.
Responsabilities
- Develop and execute customer-centric marketing campaigns to enhance engagement and satisfaction.
- Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
- Create compelling content and collateral tailored to different customer segments.
- Design and implement customer loyalty programs to drive retention and advocacy.
- Monitor customer feedback and collaborate with the team to address concerns effectively.
- Analyze customer data to identify trends, preferences, and opportunities for improvement.
- Support the creation of educational content to empower customers in utilizing Doctoralia's features.
- Work closely with Customer Support to ensure cohesive communication and issue resolution.
- Implement targeted communication strategies to keep customers informed about new features and updates.
- Contribute to the development of a customer-centric culture within the organization
- Bachelor’s degree in Marketing, Business, or related field.
- 4+ years of experience in customer-focused marketing roles.
- 1+ years leading a team.
- Proven success in developing and implementing customer loyalty programs.
- Experience in analyzing customer data and deriving actionable insights.
- Proficient in marketing tools and platforms.
- Familiarity with healthcare or digital platforms is a plus.
Hard Skills
- Customer-Centric Marketing
- Campaign Management
- Data Analysis
- CRM Management
- Project Management
- Communication Strategy
- Advanced English
Soft Skills
- Creative Thinking
- Problem-solving
- Results-driven mindset
- Adaptability
- Communication
- Customer Empathy
- Benefits of Law + Superior
- 22 vacation days
- Compensatory birthday day
- Gympass and discounts with Ticketmaster
- Food vouchers
- Medical and life insurance
- Company stock plan
- English classes with preferential cost
- Monday through Friday on-site scheme
