Digital Marketing Manager

Selection process developed by matteria

Location and Work Mode

Latam - Remote

Who we are

At Simple & Dainty, we're not just about jewelry – we're about making a statement, both in style and sustainability! As a proud minority woman-owned small business based in the heart of San Francisco, California, we're dedicated to creating pieces that empower and inspire. Our Purpose: We believe that every piece of jewelry should tell a story – a story of empowerment, confidence, and conscious living. That's why we're committed to crafting sustainable, everyday jewelry that doesn't just look good but does good too! How We Make Magic Happen:
• Sustainable Manufacturing: From recycled gold and silver to ethical manufacturing practices, sustainability is at the core of everything we do. Each piece is crafted with love and a deep respect for our planet.
• Hypoallergenic & Durable : Our jewelry is designed to be worn every day, everywhere. Made from hypoallergenic materials like gold filled, gold vermeil, and sterling silver, they're safe for sensitive skin and built to last.
• Environmental Commitment: We're not just carbon neutral – we're carbon positive! With every purchase, you're not just getting stunning jewelry, you're also contributing to environmental initiatives through our partnership with 1% for the Planet.
• Unboxing Experience: Elevate your unboxing experience with us! Our packaging is plastic-free and recyclable, designed to make you feel as good about your purchase as you do wearing it.

Our Impact

 • Sustainability: We reduce environmental impact by using recycled materials and sustainable practices in our jewelry production.
• Carbon Neutrality: We offset our carbon footprint and support renewable energy, contributing to a healthier planet.
• Charitable Giving : Through 1% for the Planet, we donate a portion of our sales to environmental nonprofits, aiding conservation efforts worldwide.

Purpose of the Position

The Digital Marketing Manager will lead the Digital Marketing efforts with a primary focus on email and SMS campaigns. The purpose of this role is to drive engagement, conversions, and customer retention by conceptualizing, designing, and executing effective Digital Marketing strategies. The ideal candidate will leverage their expertise in email, SMS, and lifecycle marketing to create personalized, targeted campaigns that resonate with our audience at every stage of the customer journey. By implementing innovative tactics and analyzing campaign performance metrics, the Digital Marketing Manager will play a pivotal role in maximizing customer lifetime value, fostering brand loyalty, and achieving business objectives.

Key Responsibilities

 

• Digital Marketing Strategy Development: Plan, develop, and execute comprehensive Digital Marketing strategies across various channels, including email, SMS, social media, search engine marketing (SEM), search engine optimization (SEO), display advertising, and content marketing.
Collaborate with internal teams and external partners to develop integrated marketing campaigns that align with business objectives and target audience preferences, with a particular emphasis on SMS and email marketing initiatives.
• Email/SMS Campaign Management : Manage end-to-end email and SMS marketing campaigns, from design and copywriting to segmentation and deployment. Analyze campaign data to optimize KPIs such as click rate, open rate, and revenue, utilizing A/B testing for refinement. Evaluate lifecycle programs, identify strategic weaknesses, and provide actionable recommendations for improvement based on data-driven insights.
• Social Media Management : Develop and analyze social media strategy, identifying weaknesses and making improvement recommendations. Plan, design, implement, and monitor social media marketing campaigns. Stay updated on social media trends and innovations to ensure relevance and effectiveness. Create and execute influencer marketing strategies aligned with overall goals, including influencer selection, partnership management, content planning, and feedback. Provide regular reports on campaign performance, including engagement, reach, and ROI metrics.
• Data Analysis and Optimization : Conduct keyword research and analysis to identify opportunities for improving organic search rankings and increasing website traffic, leveraging insights to optimize SMS and email content and targeting. Monitor and analyze website analytics, including traffic sources, user behavior, and conversion rates, to identify opportunities for optimization and improvement, particularly related to SMS and email campaign performance. Utilize A/B testing methodologies to optimize SMS and email marketing campaigns and improve conversion rates, continuously iterating based on data-driven insights.
• Content Marketing and Innovation: Develop and implement content marketing strategies to drive brand awareness, engagement, and lead generation across digital channels, with a strong emphasis on creating compelling SMS and email content. Identify and evaluate emerging trends, technologies, and best practices in SMS, email marketing, and lifecycle marketing, recommending innovative strategies to drive continuous improvement and growth in these areas.
Lifecycle Marketing Integration: Implement lifecycle marketing strategies to nurture leads, onboard new customers, and re-engage inactive subscribers throughout the customer journey, integrating SMS and email campaigns seamlessly into the overall lifecycle marketing approach.
• Vendor Management: Manage relationships with external vendors, agencies, and technology partners to support email and SMS marketing initiatives and achieve business objectives, ensuring alignment with lifecycle marketing principles.
• Team Collaboration: Collaborate with internal teams and external partners to develop integrated marketing campaigns that align with business objectives and target audience preferences, with a particular emphasis on SMS and email marketing initiatives.

Requirements and competences to work with us

Education

• Bachelor's degree in Marketing, Communications, or related field.
• HubSpot Email Marketing Certification is a plus.
• Google Ads and Google Analytics Certifications are a plus.

Experience

• 5+ years of experience in Digital Marketing, with a focus on email, SMS, and lifecycle marketing strategies.
• Proven track record of successfully planning, executing, and optimizing Digital Marketing campaigns to drive business goals.
• Demonstrated success in developing and executing comprehensive Digital Marketing strategies across various channels, including email, SMS, social media, search engine marketing (SEM), search engine optimization (SEO), display advertising, and content marketing. Technical Skills:
• Proficiency in Digital Marketing tools and platforms, including email marketing software, CRM systems, marketing automation platforms, web analytics tools, and social media management tools.
• Experience with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Familiarity with data analytics tools and platforms, such as Google Analytics, Adobe Analytics, or Tableau.
• Experience with Klaviyo, and Postscript a plus. Strategic Thinking: Ability to think strategically and develop innovative Digital Marketing strategies that align with business objectives and target audience preferences. Analytical Skills : Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform marketing strategies and decision-making. Creativity: Creative thinking and problem-solving skills to develop engaging and effective Digital Marketing campaigns and content. Leadership Abilities: Leadership skills to effectively manage a team and drive successful Digital Marketing initiatives. Project Management : Strong project management skills to oversee multiple Digital Marketing campaigns simultaneously, ensuring they are executed on time, within budget, and according to plan. Communication Skills: Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and effectively to diverse audiences. Team Collaboration: Ability to collaborate effectively with cross-functional teams, including marketing, sales, product, and data analytics, to align Digital Marketing initiatives with overall business goals. Vendor Management: Experience in managing relationships with external vendors, agencies, and technology partners to support Digital Marketing initiatives and achieve business objectives.

Our team profile

• Creativity
• Innovation
• Autonomy
• Thinking outside the box
• Empowerment
• Inclusivity and Accessibility
• Support
• Take care of the planet

Key interests for working with us

• Sustainability
• Consumer Safety
• Supporting Communities

Reasons to join our team

Joining Simple & Dainty's team means more than just a job – it's an opportunity to be part of a purpose-driven movement. With a focus on crafting sustainable, empowering jewelry, our team works collaboratively to make a positive impact on the planet and our community. From innovative sustainability practices to fostering creative collaboration, we offer a supportive environment where personal growth and meaningful contributions thrive. Join us in redefining the jewelry industry and shaping a brighter, more sustainable future for all.

Relevant details before applying for this vacancy

• Having the ability to work in remote teams.
• Being open to constant changes and adapting quickly.
• Being always open to new opportunities for generating change and growth.