Senior Manager, Digital And Web Analytics

At Nasdaq, we are at the forefront of shaping the future of global markets, and our Client Experience team plays a pivotal role in delivering innovative digital solutions that empower our clients and stakeholders. We are currently seeking an experienced Digital and Web AnalyticsSenior Manager to join our dynamic team and contribute to the optimization of Nasdaq.com. 

This is an exciting opportunity to be an integral part of our Digital Client Experience team, responsible for maintaining, optimizing, and continuously improving our website. You'll collaborate cross-functionally to ensure a seamless and engaging user experience aligned with our brand objectives. 

Your role and responsibilities   

The ideal candidate will play a pivotal role in defining and implementing our analytics framework, establishing key performance indicators (KPIs), and driving the overall analytics strategy. It is critical that you are strategic minded and feel comfortable managing a team, partners and tools needed to make our analytics strategy a success. 

You will need the following skills and experience:    

• Develop and maintain a comprehensive analytics framework aligned with the company's digital objectives and business goals 

• Oversee data collection, analysis, and interpretation to derive actionable insights that inform decision-making across digital channels 

• Collaborate with cross-functional teams including marketing, product, technology, and UX/UI teams,  to ensure the integration of analytics across all digital platforms and touchpoints 

• Identify, define, and prioritize key performance indicators (KPIs) to measure Digital and Web performance effectively 

• Establish and implement methodologies for tracking, analyzing, and reporting on KPIs regularly 

• Continuously assess and enhance the analytics strategy, leveraging industry best practices and emerging trends 

• Provide in-depth analysis and recommendations based on data-driven insights to optimize user experience, conversion rates, and overall digital performance

• Lead and mentor a team of analytics professionals, fostering a culture of data-driven decision-making and continuous improvement

• Create and deliver comprehensive reports and presentations that effectively communicate insights, trends, and recommendations to senior leadership and relevant stakeholders 

• Ensure transparency and clarity in reporting on Digital and Web Analytics metrics and their impact on business outcomes

• Evaluate, implement, and optimize analytics tools and technologies to enhance data collection, analysis, and reporting capabilities 

And it would be great if you have: 

• Proven track record of at least 10+ years in a senior analytics role within a digital-focused environment and focused on marketing KPIs 

• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) and data visualization platforms 

• Strong leadership skills with experience in managing and developing high-performing analytics teams 

• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for stakeholders at all levels 

• Deep understanding of digital marketing, user behavior analysis, and Web technologies 

  If your skills and experience are a match, we will be in touch soon, and in the meantime please visit our website and social media channels to learn more about our innovative business, inclusive culture and where a career at Nasdaq can take you.